Few multinationals communicate effectively globally : Watson Wyatt
General reports on Manag
07 February 2006
Few US multinationals admit to doing an effective job in communicating with their employees and businesses around the world, according to research by Watson Wyatt Worldwide.
In its 2005/2006 Communication ROI Study, Watson Wyatt found that fewer than half the US companies with global operations said that they were effectively communicating globally.
According to the study, only three out of 10 global companies have designated communication resources in other countries, and only 18 per cent have a formal, documented global communication strategy. About 60 per cent of the 335 companies surveyed have global operations, and relatively few have taken steps to communicate with their global workforce.
Communicating With Global Employees/Operations
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