Prudential ICICI Mutual Fund crosses Rs 10,000-crore mark

Mumbai: Prudential ICICI Asset Management has become India’s first private sector mutual fund to cross the milestone of managing over Rs 10,000 crore of assets. As on 30 November 2002, Prudential ICICI manages assets worth Rs 10258.80 crore and enjoys the trust of over 5,50,000 investors.

Ever since inception, Prudential ICICI has focused on listening to the customer and has believed in establishing and maintaining a long-term relationship with its customers. Prudential ICICI has invested time and effort to understand customer’s investment needs, and this understanding of the customer has helped it in tailoring products and services to suit his needs.

Prudential ICICI’s investment philosophy of rigorous analysis, coupled with strict control measures, has also ensured consistent product performance over the years. Along with the debt funds, PruICICI equity funds like power and growth plan have performed very well over the last one-year.

Says Prudential ICICI AMC chief investment officer Dileep Madgavkar: “The performance of the PruICICI equity funds is an endorsement of Prudential ICICI’s bottom up and rigorous process driven approach to managing funds. Investment decisions are taken by the investment committee, which takes decisions based on detailed equity research and regular meetings with a company's management.”

On the debt side, PruICICI has a separate credit rating analyst, who monitors the quality of the assets over and above the ratings given by credit rating agencies.

Says Prudential ICICI AMC managing director Shailendra Bhandari: “From the very beginning we made the customer the centre of all our efforts. We set up 26 customer service centres across the country and launched a range of products suited to the investors needs. Our vision is to provide the highest levels of customer delight among financial service providers in the country.”