India tablet market recovers 14.4% in 2Q 2016

26 Aug 2016

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The shipments of tablets, including that of slate and detachable, rose 14.4 per cent over the previous quarter to 0.98 million units in the second quarter of calendar year 2016, with Datawind retaining its top position.

However, the shipments dipped 5.6 per cent over the same period last year, according to a study by International Data Corporation (IDC).

''Tablet market declined as consumer market receded by 12.5 per cent year-on-year in Q2 2016, while commercial segment continues to grow at a heathy rate indicating clear shift in the focus of the market,'' said Karthik J, senior market analyst, client devices, IDC India.

About three-fourth of the tablets sold in India are below $150 and driven primarily by local vendors such as Datawind, iBall, Micromax and Lenovo. Samsung dominate the mid $-150-350 segment, while the premium $300 continues to be dominated by Apple, driven primarily by its iPad Air 2.

Also, premium end of detachable segment spiked in Q2 2016 owing to healthy shipments from Apple's newly launched iPad Pro 9.7.

After the steady ramp since Q1 last year, detachable shipments dipped sequentially for the first time but managed to post healthy double digit year-on-year growth.

''Detachables are seeing better uptake compared to convertibles owing to the reason that convertibles are relatively premium priced while detachables are able to effectively bridge the price and functionality gap between tablets and entry level notebooks. In addition to this, detachable offers the option of all three major operating system platforms to the users,'' said Karthik J.

Datawind maintained its top position with 27.5 percentage share during the quarter, with a 14.1 per cent growth over previous quarter. This was followed by Samsung, with a vendor share of 14.7 percentage.

iBall bounced back to take third place after successively declining since last two quarters. However, vendor shipments dip 9.4 per cent in Q2 2016 over the same period last year.

Lenovo slipped to fourth place with 11.2 percentage share in Q2 2016 as the shipments declined 6.2 per cent over previous quarter, while Micromax's shipments – after declining for last two quarters - recovered during the quarter.

Micromax slipped to fifth position during the quarter with a vendor share for 10.9 per cent. Vendor who is the key player in detachable segment had no contribution to the category in Q2 2016 as the channel was diluting existing inventory.

''However, overall 2016 tablet shipments are expected to decline marginally this year as ramp of commercial segment isn't enough to offset the consumer segment decline.

Detachables are expected to clock healthy double digit annual growth in 2016 driven primarily by entry level windows devices and iPad pro,'' said Navkendar Singh, Senior research manager, mobile devices research, IDC India and South Asia.

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