Mobile2win announces merger with Altruist Technologies

Mobile marketing company Mobile2win has announced a merger with Altruist Technologies, a Chandigarh-based mobile value added services (VAS) provider of voice-based services.

The owners of Mobile2win have acquired a stake in Altruist while the owners of Altruist, have got a stake in Mobile2win.

As part of this deal, the existing investors of Mobile2win such as Norwest Venture Partners (NVP), Nexus India, Softbank China and Silicon Valley Bank will get shares in the Altruist Group.  

Post-merger, both companies will keep on operating independently, although they will have a combined board. Jain will keep on working as managing director and chief executive officer at Mobile2win and also join the Altruist board.

Both companies have agreed to share their mobile capabilities with each other. This implies that Altruist will offer Mobile2win's SMS and mobile Internet capability to it clients.

Altruist will help Mobile2win to launch its voice advertising services and roll-out voice based mobile services. For instance, it will start offering voice-enabled solutions such as voting, contests and subscription requests for jokes, news and cricket scores to advertisers and media companies.