Mumbai: Coruscant Tec, a leading mobile solutions company that specialises in mobile content and commerce, today announced the launch of a new mobile social software called MTV Loveline in association with MTV India. The MTV Loveline will be available to subscribers on the Airtel, Hutch, RPG Cellular, BSNL, BPL and Tata Tele networks.
The MTV Loveline platform is currently available over SMS and as a JAVA download over GPRS. All users need to do is SMS "love" to 6882 to access the MTV Loveline. The JAVA download version also allows the user to create and choose between different mobile chatrooms along with several other interactive features.
The company has ensured that elaborate security filters which include up to four levels of auto-monitoring and keyword searches filtering objectionable content are available.
In the words of Ajay Adiseshann, managing director, Coruscant Tec, "Social Software is the next killer enabler that everyone has been waiting for. MTV Loveline will set a trend in itself and Coruscant is proud to be a pioneer in this space".
On the future on mobile data applications, he added, "With voice being commoditised, the need for newer data applications is being increasingly felt. Coruscant's vision is to identify these areas and empower users by empowering their mobiles." (See: Shop till your cell drops!)
Industry insiders predict that by 2008 there will be 16.3 million users of mobile chat and entertainment services, with a cumulative annual growth rate to 76.3 percent. Social software on mobiles is set to become one of the pillars in the mobile entertainment space alongside ringtones, wall papers etc.