labels: books and periodicals, e-business, it news
Firstandsecond.com ties up with Hughes Escorts Communications news
Our Infotech Bureau
15 July 2005

Hyderabad: Firstandsecond.com, India's biggest online bookstore has announced a tie-up with Hughes Escorts Communications, India's leading satellite service provider. Under the tie-up, customers across India can access and purchase books from firstandsecond.com directly through 66 HECL DiRECWAY Fusion centres spread across 49 cities.

Speaking on the occasion, Misha Dange, CEO, Firstandsecond.com said, "We offer a wide selection of books at competitive prices. The tie up with DiRECWAY will allow consumers across 49 cities access to purchasing books online from our site. With this tie up we will be able to reach the consumer even at the smallest city through the DiRECWAY Fusion centre and consumers in any corner of the country will have access to the option of purchasing books, music and moviesonline."

"Direcway will provide us with a turnkey service and the payment MIS will be made available to us the same day, allowing us to ship the products faster. Also customers will get a receipt of his payment with the order details and this is also expected to help in sorting out payment related problems faced by our customers. This is a positive step in our endeavour to provide great service to our clients," she added.

According to Pranav Roach, director, Hughes Escorts Communications, "Hughes is looking at this tie up with Firstandsecond as a first step on the path to help boost e-commerce in the country, especially in tier-B and tier - C cities. Consumers can now pay through the DiRECWAY Fusion model, even if he does not possess a credit card or an online account. This easy and convenient access through the DiRECWAY Fusion model will make many more services possible for him. In the near future, we are looking at many more tie ups of a similar nature which will help Hughes propel personalized e-commerce in India."

Firstandsecond.com offers virtually unlimited online shelf space, which enables them to offer more than three million titles, which can be accessed at any DiRECWAY Fusion centre, using the highly efficient and reliable broadband connectivity.

DiRECWAY currently offers broadband internet, utility bill payment, education, travel and stock trading


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Firstandsecond.com ties up with Hughes Escorts Communications