is taking a front seat in pushing new communication technologies
across the region. By B Ashok, Sr VP, ITS, Cisco
Systems India & SAARC.
prophecy of Internet protocol (IP) being the universal
carrier for all communication traffic is coming true.
IP is the bedrock of the Internet, providing the foundation
necessary for companies to become technological innovators.
IP networks are developing rapidly across the Asia Pacific
region due to a number of factors, including cost efficiencies,
marked improvements in traffic control, quality of service
most effective companies doing business in the Internet
economy are applying internet protocol not only as a catalyst
for technology innovation, but also as a platform to develop
unique business models and competitive strengths. Because
of the Internet, IP is everywhere. The ubiquity of IP
and the evolution of the Internet have enabled scores
of companies worldwide to capitalise on new market opportunities,
generate new services, and develop a broader customer
technology progresses, IP will unite the wired and wireless
worlds. With IP networks, it will not matter if you have
a wired connection or are communicating wirelessly, IP
will be the common protocol of choice to deliver services
and applications to every person on the street. With the
advent of more and more IP-enabled devices, IP is becoming
increasingly pervasive. As it becomes more integrated
with people''s lifestyles, it becomes a basic need.
over internet protocol (VoIP) made global headline news
in 2004. It is clear that this technology is moving from
an experimental stage to mainstream business. If one is
to go by what market analysts predict, VoIP is growing
rapidly as an increasing number of companies worldwide,
develop roadmaps for VoIP implementation. The Asia Pacific
(APAC) market also reflects this trend with Internet Protocol
(IP)-based services such as VoIP driving growth in the
the big question is, with the rest of the world betting
big on VoIP, can India be left far behind? Market research
suggests VoIP is gaining momentum, with India expected
to be the second largest VoIP market in APAC after China.
IDC estimates revenues from VoIP services in India will
touch USD 2.8 billion by the end of 2005.
is expected to show the fastest adoption of IP applications
for the next seven years, having a CAGR of 52.3 percent.
The Indian industry has to look beyond just domestic rivals,
as competition now comes from best-in-breed global companies.
Many Indian companies, in fact, are looking beyond the
border to make a mark in the global market place. To succeed,
however, they need to at the least, bring their IT infrastructure
on par with their global counterparts.
today''s information empowered world, communications have
emerged as a core business function and the effectiveness
of a company''s communication system can greatly impact
its bottom line. As businesses go global, voice based
communications takes on a critical role. This market pressure
has led to an interesting development over the last decade
- the evolution of IP-based voice communications. The
concept of "packetising" voice - breaking voice
into data packets for transport offers compelling efficiencies.
Corporate users also are turning to VoIP as a means of
simplifying their networks; reducing call and operational
costs; and setting the stage for new productivity-enhancing
immediate opportunity in the enterprise space is to deploy
VoIP systems at greenfield sites, to connect small locations
where a PBX is not justified, to replace old PBXs, and
to augment an existing system that has run out of capacity.
Now that enterprises are beginning to understand the value
of IP, they are pushing carriers to provide IP telephony
the ITand IT-enabled services space, leading firms are
evolving the traditional call-centre to develop more versatile
contact centres with additional capabilities based on
IP networks. IP telephony is the fastest growing technology
in the contact center market. Over the next two years,
more customers will invest in IP telephony for their contact
centers. Meanwhile, many call center technology firms
are pushing IP as the foundation of ''next generation''
telecommunications is still a regulated business in Asian
countries, governments see the need for deregulation and
increased competition to promote growth. As more cities
are networked, IP will be the prevalent protocol of choice
for Internetworking. With the growing force of IP networks
in Asia, carriers across the globe will continue to look
to the region for success stories in business models and
service creation. Demand for VoIP solutions in this region
will only increase as service providers seek various ways
to increase revenues, create differentiated services and
reduce costs. The migration to IP-based networks is inevitable
and Asia will undoubtedly have one of the largest and
most successful systems in the world.
emergence of standards (for example SIP) in the deployment
of IPT applications will most likely streamline the standards-based
development resulting in increased adoption rates. Since
the penetration of IPT applications in India is just about
3.1 percent, the future looks very promising.
solutions will enable companies to deploy key services
such as video conferencing, collaboration and other value-added
options such as directory integration, XML integration,
calling party name and number, calls received, missed
calls and dialed calls, extension mobility etc. We have
benefited greatly from being the pioneers of this technology
in India and globally. The most significant benefit of
IPT and driver of its evolution is money-saving and easy
implementation of innovative services.
is a bright future ahead for the Indian economy and VOIP
is taking a front seat in pushing new communication technologies
across the region. Consumers and businesses are on the
verge of truly realising how ubiquitous, convenient, and
flexible their communications can be.
has some catching up to do when it comes to connectivity.
It is critical to the nation''s ability to advance in business,
health care and education. Policy-makers must therefore
be forward-thinking when it comes to fostering new technologies.
Whilst the government has done a lot of forward thinking
in the area of mobile services and telecom, we urge them
to look more changes in the areas of VOIP also.
growth hinges on support for virtual technology and if
India rises to the
challenge as a nation, it can drive dynamic changes in
productivity and stay competitive in an increasingly global