 New
Delhi: The business intelligence (BI) market in
India is likely to witness high growth rate. According
to National Association of Software and Service Companies
(Nasscom) the growth is likely to be fuelled primarily
by large- and medium-sized enterprises and multinational
companies (MNC).
Presently
in India, the market for BI tools is still in its development
stage. Companies that have implemented applications
such as enterprise resource planning (ERP), supply chain
management (SCM), or data warehouses often face a situation
where they have huge amount of data and information
but no helping tool or clearly defined map, which can
be put to use for making strategic decisions.
 BI
is an umbrella term for a set of tools and applications
that allow corporate decision-makers to gather, organise,
distribute and act on critical business information.
BI comprises applications and technologies used for
accumulating, amassing, analysing and providing access
to data that facilitate better, quick and efficient
decision-making.
According
to Nasscom the BI applications include the activities
of online analytical processing (OLAP), report generation,
decision support systems (DSS), query and reporting
(Q&R), statistical analysis, forecasting, data warehousing
and data mining.
With
integrated solutions such as BI software, companies
can constantly and efficiently keep track of customers.
Maturing product usages and increasing complexity of
after sales service, customer support, and marketing
channels has triggered companies to implement BI solutions.
According
to Nasscom the following factors impact the BI market
in India:
-
 Growing
customer needs: Enterprises now leverage BI applications
and other analytical tools to get a better understanding
of their customers
-
Increased
level of automation across business processes:
The increased level of automation of different business
processes has created a need for continuous tracking
of these processes and business functions
-
Maturing
services industry: The Indian services industry
has matured very rapidly over the past two decades
-
Low
product awareness:
Lack of understanding of the BI solution in many organisations
across India is one of its most important restraints
-
High
implementation costs: Implementation cost is one
of the most important criteria in the purchase of
any business solution
-
Managing
organisation culture: Successful deployment of
BI solution will require a change in the organisation
culture rather than mere software implementation
-
Lack
of positive testimonials: BI deployment is at
a very nascent stage in India with hardly any full-scale
implementation in place
-
Managing
technology complexities: Due to unclean data existing
in a large proportion of enterprises in India, integration,
customisation and upgrading of technology are often
regarded as a major hindrance.
Pricing
 The
price range for a BI solution is wide. It can run from
$1,000 to $1 million. In other words, when spending,
say, $100 for a complete solution, almost $45 will be
spent on services, $40 on software and $15 on hardware.
Some of the vendors operating in the Indian market are
offering BI solutions priced between $1,75,000 and $2,50,000.
Some of the other leading vendors in the BI space are
offering products in the $50,000 to $30,000 range.
The
Indian BI market is largely untapped. However, the fact
remains that every company at some time will require
this tool at different stages and at different levels
of hierarchy, says Nasscom. To tap this emerging
market, many vendors in India have started bundling
BI tools with ERP packages. It is only a matter of time
before the market begins to mushroom.
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