Indias premier multi-services operator (MSO) Siti
Cable Network is planning to expand its broadband Internet
service. This wholly-owned subsidiary of Zee Telefilms,
has ramped up 7,500 subscribers in Bangalore, the only city
where it offers this service.
will soon be rolling out our Net-over-cable services in
Hyderabad and Delhi, says P Kailasam, head, Internet-over-cable
operations, Siti Cable Network. Towards this end, the
company is investing heavily in laying a hybrid fibre
coaxial (HFC) cable backbone.
Zee Interactive Multimedia did the cable ISP operation.
A financial restructuring saw the company getting merged
with Siti Cable, Asias largest cable network, reaching
5.5 million households in 43 cities.
are the only cable Internet service provider (ISP) to
have our own international gateway, says a beaming
Kailasam. Siti Cable holds a category A Internet
service provider (ISP) licence-holder.
other cable ISP officials, Kailasam, too, declines to
talk financial numbers. Our strengths are many:
owning our own gateways, HFC network in major cities,
market leadership in Karnataka and management expertise.
Excerpts from an interview with Kailasam:
is your subscriber base in Bangalore? What are your revenue
model and the average revenue per subscriber (individual
We have around 7,500 subscribers and the average revenue
per subscriber is Rs 1,000 per month. Our revenue stream
is from cable access subscription, sale of bandwidth and
is the market size for broadband connectivity in India?
What is the trend in the industry you see now, at the
The expected market size for broadband connectivity in
India is around 3 lakh by 2003. In Karnataka the market
size is expected to go up to 40,000 by next year. The
market trend is a shift in favour of broadband Net access.
Net-over-cable industry is attracting more players now.
Many small neighbourhood ISPs are providing connectivity
using local area network (LAN) methodology. Similarly,
Satyam Infoway, Dishnet DSL, Bharti Telenet and Bharat
Sanchar Nigam (BSNL) are offering broadband at competitive
rates. Your comments.
Many alternatives are available to access the net. The
LAN methodology is also a good option. We believe that
cable-over-Internet will still offer value for money in
terms of cost as well as bandwidth carrying capability.
Our schemes are very competitive and advantageous for
the value we offer. We do not comment on competition.
you operate through franchisees?
The existing business dynamics does not compel going in
for franchisees. However, we are in the process of evaluating
our business model in order to establish franchisees in
case of business requirements / demands.
will be the impact of the governments move to open
up the wi-fi spectrum? Any plans to get into wireless
We see this as beneficial to the customer and welcome
the same. We are already offering such solutions to our
customers who want it by integrating with other wi-fi
whom do you source bandwidth and what is your total requirement?
total bandwidth requirement is 22 Mbps and we source from
New Skies Satellites, BV, Netherlands. The bandwidth price
has remained stable for some time now. Hopefully they
will reduce in the future.