labels: Unisys
Most consumers refuse to conduct financial transactions on mobile devices news
11 June 2008

The cell phone is practically universal, with more than 3.3 billion subscribers worldwide, yet 71  per cent of all consumers surveyed in 14 countries will not consider using a mobile device to bank or shop online, according to a study released today by Unisys Corporation.

The research, conducted with the latest installment of the Unisys Security Index, also reveals that more than half of all respondents (59 per cent) do not trust their mobile devices to provide a secure transaction. Moreover, only 9  per cent currently use these devices to conduct transactions involving credit-card payments, money transfers and deposits.

Unisys surveyed 13,296 consumers in 14 countries in March 2008 about their mobile-device habits and how secure they feel when conducting online transactions. The results indicate a widespread apprehension about the security of mobile devices and their ability to protect pertinent information relayed in a financial transaction.

The Unisys Security Index is an ongoing study that provides insights into the attitudes of global consumers on a wide range of security related issues. The study measures consumer perceptions on a scale of zero to 300, with 300 representing the highest level of perceived anxiety. The index includes consumers' opinions from Australia, Belgium, Brazil, France, Germany, Holland, Hong Kong, Italy, New Zealand, Malaysia, Singapore, Spain, the United Kingdom and United States.

Highlights:
Consumers most reluctant to use a mobile device to bank or shop online include: France (86  per cent ); U.K. (79  per cent ); Australia (78 per cent ); Belgium and Italy (both at 77  per cent ); and US (71 per cent).

21  per cent of German respondents currently use a mobile phone or personal organizer to conduct financial transactions, representing the highest  per cent age of any country or region included in the survey. UK respondents have the lowest per cent age of consumers using mobile devices to bank or shop (1 per cent ).

At least half of all respondents in each country or region with the exception of New Zealand (45 per cent) and Malaysia (49  per cent ) ? do not trust their mobile devices to provide a secure transaction.

Most consumers generally perceive banks as having the best security for mobile transactions when compared to telecom providers and online retailers. However, trust of banks vary greatly from country to country; for example, Italian respondents are twice as likely (72  per cent ) to trust a bank to secure an online transaction via a mobile device as respondents in Malaysia (38  per cent).

"Despite unprecedented growth in the number of cell phone users and the advancement of mobile technologies, telecom providers, online retailers, and financial institutions seem unable to convince consumers worldwide that a secure platform exists for conducting online mobile transactions," said Tim Kelleher, vice president of enterprise security at Unisys. "There is a great deal of money to be made in mobile payments, but only when consumers believe that the security of the transaction meets or exceeds the freedom of using mobile devices."

The research shows that consumers deem certain service providers better equipped to secure mobile transactions. In fact, in more than half of the 14 countries included in the study, under 10  per cent of consumers trust a telecom provider or an online retailer over a bank to provide a secure transaction. Across the world, consumers overwhelmingly favor banks to provide adequate security for mobile transactions.

"The fact that consumers trust banks more than others to secure mobile transactions bodes well for the financial-services industry," Kelleher added. "But banks must still find ways to work alongside telecom providers and retailers to leverage their innovation while educating consumers on the realities of mobile banking and payment security. Collectively, they must prove that conducting a financial transaction via a mobile device is as secure as doing so on a desktop computer or in front of a bank teller at a local branch."

The Unisys Security Index is an ongoing study that provides insights into the attitudes of global consumers on a wide range of security related issues. The study measures consumer perceptions on a scale of zero to 300, with 300 representing the highest level of perceived anxiety. The index includes consumers' opinions from Australia, Belgium, Brazil, France, Germany, Holland, Hong Kong, Italy, New Zealand, Malaysia, Singapore, Spain, the United Kingdom and United States.


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Most consumers refuse to conduct financial transactions on mobile devices