Dish TV, which has film star
Shah Rukh Khan as its brand ambassador is looking to secure around 23-25 per cent
of the DTH market by the year 2015.
company reportedly estimates enough room in the DTH business for four to five
DTH players, and estimates that by 2015, around 40 per cent of the pay TV customers
will be DTH users, as opposed to the current 5 per cent.
that the conditional access system (CAS) has not seen the kind of adoption by
customers as was expected, competition is heating up in the DTH space, which is
when a brand ambassador like Shah Rukh Khan comes in handy.
ad campaign will cover most media including TV, print, theatre, radio and outdoor,
both in the urban as well as rural parts of the country, across 4,300 towns.
TV''s ad campaign prompts viewers not to be ''satisfied'' with the quality of television
that they are getting to watch now, and instead urges them to adopt Dish TV with
its offering of 180 channels, including its English films in the ''movie-on-demand''
TV also provides mobile satellite TV, which is currently priced at Rs1 lakh, for
moving vehicles. According to sources, a few hundred such dishes have been sold
by the company, which they say are also installed aboard Vijay Mallya''s yacht
and some warships. Dish TV also provides live television on 10 Kingfisher flights.