Mumbai: TCL India Holdings Pvt Ltd.,
part of the emerging global consumer electronics maker
from China, has introduced "Health TVs" on the
occasion of Diwali. The company also announced a free
medical check-up this festive season for all its customers.
Speaking on the occasion, Rajesh Rathi, vice president
of sales at TCL India Holdings said, "These Health
TVs come with a special TCL X-guard, which is a special
X-ray protection technology that protects the viewer from
high-energy waves emitted from the TV due to unsteady
voltage. We have also taken a step further and would be
offering our customers a Free Medical Check up."
TCL is an emerging global major with a brand valuation
of over $4.7 billion, and a presence in over 100 countries.
It has four state-of-the-art research and development
centres in key strategic locations.
TCL says that in the last 26 years, it has become the
largest manufacturer of television sets in the world,
with sales of 21 million sets in 2006 alone.
TCL''s global expansion plans have witnessed the company''s
entry into the Indian market by through a 100 per cent
subsidiary, TCL India Holdings Pvt. Ltd., in September
2004. TCL commenced the manufacturing of colour televisions,
followed by air conditioners, washing machines and small
home appliances. The company has 24 branch offices spread
across the country, with a dealer network of over 5000,
supported by 127 service franchisees.
TCL has brought to the Indian market, a wide range of
consumer electronics that include 25 models of colour
televisions, five models of LCD TVs, two models of projection
TVs, six models of DVD players, eight models of washing
machines, eight models of split air conditioners, and
an extensive range of innovative small home appliances.
TCL Health TVs come at a starting price of Rs5000.
The company''s "Healthy bhi lucky bhi offer"
offers gifts and discounts to customers, while the scratch
card offer gives customers a chance to win a trip to China
as a bumper prize. To participate in the scratch card
offer, all that the customer needs to do is buy any TCL
product and win a free medical check up or a float glass
give a push to TCL''s marketing and promotional activities,
the company recently declared their new brand strategy,
"The creative life".
India, being one of the fastest growing economies in
the world, features as one of the most strategic markets
in TCL''s global expansion plans.