Not just Intel — there is Intex inside, too

Chennai: "If you have a PC at home," says Narendra Bansal, managing director, Intex Technologies (India) Ltd, "then there will be atleast one our products in there." What is the basis of the 'Intex inside' claim?

The product portfolio of the Rs186-crore turnover company consists of around 300 items spread across 20 categories and sells over 2-million units per month. Apart from selling computers, DVDs and other hardware under its own Intex brand, the company also supplies parts like speakers to major branded manufacturers like HCL and TV tuner card to Samsung.

The 10-year old Delhi-based company is now targetting the growing southern market by expanding its branch and the distribution network. "The target is to increase our southern sales to Rs70 crore from the present Rs43 crore." While Intex Technologies will be increasing its distributor strength to 170 this year, it will also get into B and C class towns where the demand growth for computers are high.

Currently the company has six branches in the South and will add nine more this fiscal - two in Andhra Pradesh and Kerala, one in Tamil Nadu and the union territory of Pondicherry and three in Karnataka. At the national level, it plans to have a branch in 24 B & C class cities.

In addition, the company plans to reorganise its marketing by forming special teams for specific IT products and also a separate channel for the consumer electronic products like DVD and home theatre systems. Speaking about the consumer electronic product segment that the company entered last year Bansal says, "This year the segment is expected to generate around 10 per cent of the total sales. New products like digital camera, MP3s, wireless products will also be launched.

Sponsoring high profile cricket matches like the India-Pakistan, India-Sri Lanka and India-South Africa one day cricket series and also other national sporting events, the Intex Technologies got a nationwide attention. The company hopes to take this forward with an ad budget of Rs10 crore this fiscal.