its transformational growth strategy, The Dow Chemical Company today unveiled
the creation of a new specialty business unit operating under the name of Dow
encompasses all activities and interests of what were previously Wolff Walsrode
AG and The Dow Chemical Company''s ''water soluble polymers'' business. The newly
combined business will encompass cellulosics and related chemistries, providing
application formulation expertise and other technical services to a broad range
of strategic industry sectors, including construction, paint, personal care, pharmaceuticals,
food and a number of specialty industrial applications.
a pro-forma basis, Dow Wolff Cellulosics had combined revenues of more than $1
billion in 2006 and employed 2,200 people worldwide.
creation of Dow Wolff Cellulosics establishes a solid platform for sustainable
business growth based on renewable raw materials; global manufacturing capabilities;
a modern asset base; innovative R&D; specialized market channels; and most
importantly, expert people with in-depth application know-how. Together these
elements will generate a wealth of new opportunities for customers, as they benefit
from leading-edge application and processing technologies, and gain access to
an even broader range of customizable products and solutions around the world.
creation of Dow Wolff Cellulosics is a carefully planned move to combine know-how,
experience and best practice, and create something truly new that is greater than
the sum of its parts," stated Martin Sonntag, general manager of Dow Wolff
Cellulosics. "We are a new industry leader built on the foundation of two
great companies, blending the best traits of our previous entities to create a
business with its own identity, culture and capabilities - the future of cellulosics
is in our hands."
Core Business Built on Cellulosics, Application Know-how and Market Knowledge
Wolff Cellulosics will be organized to operate around a market-aligned, customer-intimate
business model. Dow Wolff Cellulosics produces and delivers leading products to
markets with extremely demanding requirements. It sells high-performance cellulosics
(methylcellulose, hydroxypropyl methylcellulose, hydroxyethyl methylcellulose,
carboxymethyl cellulose, ethylcellulose, hydroxyethyl cellulose and nitrocellulose),
as well as companion chemistries (polyethylene oxide, redispersible latex powders
and cationic polymers) used in formulations across a broad variety of target applications.
The new, combined
business has a proven track record of success in regulated applications across
market segments such as food, personal care and pharmaceuticals, and is also renowned
for its application leadership in construction materials, paint, and other specialty
customer-centric behaviour in our DNA, we anticipate the very specific needs of
our target market segments and their applications. Our innovation pipelines are
driven towards matching evolving market requirements with a focus on solutions
so that our products and expertise continue to enable performance and label claims
of end-use products being used everyday worldwide," added Sonntag.
business is advancing the competency of cellulosics to the core of its strategy
- although its activities are not confined only to cellulosics. "It is exciting
to be part of a growing business with such strategic importance to its parent
Company," said Dr. Dieter Herzog, global asset director for Dow Wolff Cellulosics.
"Cellulosics is our core business, but not our boundary."
part of the acquisition of Wolff Walsrode, the new Dow Wolff Cellulosics business
will also own and operate the Industrial Park Walsrode in Bomlitz, Germany, which
is home to a number of external partner activities and subsidiaries also assumed
by the business. These activities include Probis (engineering and technical services),
CaseTech (high quality synthetic casings for modern sausage production and meat
processing expertise) and AFP (human resources management and vocational training).
team to drive a new business
A new business management team driving to
combine the best elements of their two previous businesses in terms of customer
focus, technologies, processes and people, will lead the best-of-both-worlds business
strategy for Dow Wolff Cellulosics.
Sonntag, general manager, will lead the management team of the Dow Wolff Cellulosics
powerful combination of broad cellulosics expertise and the advanced application
know-how we are unlocking will allow Dow Wolff Cellulosics to deliver amazing
breakthroughs," said Peter Davies, business group president, designed polymers
and latex of The Dow Chemical Company.
leaders bring decades of expertise in advanced cellulosics and related chemistries
and have been carefully chosen and handpicked from across Dow and Wolff to bring
their industry knowledge, business development skills and leadership capabilities
to drive success. All our stakeholders are depending on this high-caliber team."
sustainable business based on renewable resources Dow Wolff Cellulosics will also
operate within the context of the 2015 ''sustainability goals'' of The Dow Chemical
Company and deliver sustainable solutions to customers who also have made responsible
decisions to formulate with renewable and / or organic materials.
and their derivatives are produced from renewable raw materials - mainly wood
pulp and cotton - sourced primarily from suppliers that implement certified sustainable
forestry practices. Ranging from healthier food ingredients and enhanced medicinal
delivery to improved personal care products or more efficient construction materials,
the vast majority of end-use formulations using cellulosics help to make improvements
in the daily lives of billions of people.
Wolff Cellulosics is committed to sustainability as defined by the triple bottom
line - economic viability; social responsibility and environmental respect,"
stated Sonntag. "We look forward to growing a new business with its own identity
and strategic direction uniquely positioned to leverage its combined heritage
and diverse historic background globally."