Moet Hennessy India Private Limited today launched its legendary highland single
malt scotch whisky, Glenmorangie, in India.
brand now presents a new, contemporary image for the single malt scotch whisky,
driven by its increased commitment to providing exceptional whisky for consumers.
new taste of Glenmorangie and the enhanced bottle design are in continuation with
the brand tradition and add value to the brand and the category as a whole. Additionally,
three new products in the new extra-matured range too have been developed, which
will offer consumers more choice and variety.
launch was complemented with a special tasting session with Dr Bill Lumsden, master
brewer and head of distilling and whisky creation, Glenmorangie plc.
to Ashwin Deo, managing director, Moet Hennessy India, "Glenmorangie, the
most aromatic and most complex single malt scotch whisky is synonymous with tradition,
innovation and luxury. We have carefully considered our core portfolio and have
developed several new products that are best in class and that, we believe, are
currently unrivalled in the category. We believe our new enhancements consolidate
our reputation for taste and aroma and are confident that all our existing and
new consumers will react positively."
Dr Lumsden, Glenmorangie''s head of distilling and whisky creation, "The Glenmorangie
brand has a long-standing reputation as a leading pioneer in whisky maturation,
and as a company, the quality of our whisky is at the very heart of everything
we do. We continually endeavour to provide the most delicious single malt scotch
whisky and our core range delivers new expressions that offer an extraordinary
variety of tastes, textures and aromas."
will now offer consumers a new range of single malts to choose from (see list
below). The names of each variety have been chosen in keeping with its characteristics
to domain-b at the launch event, Ashwin Deo, managing director,
Moet Hennessy India, said that the range would retail in Mumbai between Rs.3,500
to Rs.4,500 a bottle, depending on the variety.
said owing to the levies and taxes levied by the state, prices would vary from
state to state across India, with Delhi seeing lower prices, and Punjab being
possibly the cheapest state to get a bottle of Glenmorangie in India. The duty
free price of Glenmorangie is around $50.
said that pricing for the range is dependent on the rules and regulations as mandated
by the government of India, and clarified that, "Every penny saved from lower
taxes and levies would be passed on to the consumer", in case there was any
change in the prevailing duty structure. He clarified that spirits have a tax
of 200 per cent levied on them, over and above the 150 per cent import duty, which
is why the range costs what it does.
about distribution across India, he said the company would import to bonded warehouses,
and the whisky would be moved to bonded warehouses across the country over land,
following which it would be retailed through the prevalent retail model of each
state, as liquor retail varies from state to state, with varying degrees of public
or private participation.
advertising, Deo said that given the ban on liquor advertising, their efforts
would currently entail niche consumer events hovering around a luxury experience,
such as tasting events and other luxury events.
about the whisky market in India, Deo said, "Malt whisky is a growing category
in India, and appeals to a wide footprint of consumers beyond the traditional
malt drinker, predominantly anyone who enjoys premium spirits. The new Glenmorangie
expressions will attract new drinkers allowing consumers to explore, experiment
and enjoy but also further accelerate the expansion of the brand in the country.
to a question by domain-b about the prevalence of counterfeiting
of imported brands in India, Deo said, "The total whisky market is around
70 - 75 million cases, of which imported whiskies account for around 300,000 cases
per annum. Of these 300,000, malts account for a miniscule 20,000 cases per annum,
and is growing at 35 - 40 per cent in India."
said India''s annual consumption of "scotch" is seven times Scotland''s
annual production, which is why counterfeit of foreign or imported brands is a
problem of such magnitude. However, he clarified that "single malts, given
their distinct character and personality, are very hard to counterfeit."
Original is the original expression of Glenmorangie''s elegant, delicate, floral
spirit that is renowned the world over for exquisite finesse and alluring complexity.
The name reflects its stature as the flagship expression of Glenmorangie that
has been distilled in the same time honoured way since 1843.
Extra Matured Range is a selection of three single malt whiskies that have
been matured for an extra period in specially selected, extremely high quality
casks that previously held port, sherry, or Sauternes wine. The names are in keeping
with the provenance and characteristics of each expression - they portray a more
Lasanta is an elegant
and full-bodied single malt whisky that has been extra matured in Spanish oloroso
sherry casks after its initial maturation in casks, which previously contained
bourbon. According to the company, it is for luxury spirit drinkers who like to
Qunita Ruban is
a velvety-textured single malt whisky that has been extra matured in ruby port
pipes from Portugal. It appeals to confident, colourful, and dynamic luxury spirit
drinkers who like to take the lead.
Nectar D''Or is
an inspiring single malt whisky with tremendous ''gourmand'' appeal. It is Glenmorangie''s
delicious, complex base spirit that, after a minimum of 10 years in ex-bourbon
casks, is then extra matured in specially hand selected Sauternes wine ''barriques''.
This extra maturation makes the Nectar D''Or rich and sumptuous with a heady, beguiling
spectrum of aromatic patisserie desserts.
to the Glenmorangie distillery stands the Cadboll Stone, an eighth century standing
stone intricately carved by the Picts, who then ruled northern Scotland. The bottom
panel of the stone has an intricate ''kaleidoscopic'' design that has been adopted
as the new brand emblem - the Glenmorangie ''Signet'', as according to a statement
by the company, "it perfectly represents the complex, multi-layered nature
of the Glenmorangie spirit." The original Cadboll Stone is now housed in
the National Museum
of Scotland in Edinburgh, with a replica of the stone in its original place on
the shores adjacent to Glenmorangie House at Cadboll, Ross-shire. The replica,
according to Dr Lumsden, took the sculptor engaged by Glenmorangie Plc seven years