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 New
Delhi: Captain Morgan may have never got past Jamaica
in his lifetime, but Diageo will bring a hint of his
buccaneering spirit to Indian rum lovers.
The
distiller has announced the forthcoming launch of Captain
Morgan Original Spiced Gold Rum, the seventh largest
premium spirits brand in the world from Diageo, in the
Indian spirits market.
Inspired
by the 17th century Welsh buccaneer, Captain Henry Morgan
(1635-1688), who eventually became governor of Jamaica
and received a knighthood from King Charles I, Captain
Morgan rum was first made in the 80s… the 1680s,
that is.
| Interestingly,
Morgan, thought to have been born in to Welsh aristocracy,
was never a pirate, but a privateer empowered to
fight Spaniards on England''s behalf… an accepted
means of conducting warfare in the 17th Century,
who recompensed himself from the spoils of the war,
another honourable way of earning a living in those
times.
He
was thrown in to prison for continuing to raid
and loot Spanish colonies, even after the two
companies signed a truce, but was released to
defend Jamaica as its deputy governor and knighted
by the King for his 34th birthday.
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This
premium rum is a great tasting spirit, says Santosh
Kanekar, director - Marketing, Diageo India Pvt Ltd.
"Captain
Morgan is all about fun, mischief and party. It is rebellious,
yet playful and spontaneous. The taste of this spiced
gold rum, the first of its kind here, is sure to take
India by storm. Its rich legend and ancestry will make
for great conversation."
 The
characteristic flavour of the beverage is achieved through
a unique and proprietary recipe, says Diageo, which
is blended into the rum mixture at the final stages
of production, "fully bringing out the truly distinct
and delicious flavours of exotic island spices so indigenous
to the Caribbean Islands." This secret blend has
to be experienced first hand, he avers.
Asif
Adil, managing director, Diageo India, said, "By
launching the Captain Morgan Original Spiced Gold Rum,
Diageo has just spiced up the rum category in India.
The taste of rum will never be the same again. Captain
Morgan will appeal to our consumers not only for being
a well-known premium quality brand but also as "the
original partier". It makes for the perfect rum
and cola combination."
"Ahoy!
Me hearties, come aboard, have a grog!!" reads
Diageo''s announcement and concludes with the exhortation,
" Drink Responsibly - Captain''s Orders!"
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