Electronics retailers cash in on X'mas sales

24 December 2007

Christmas and New Year may be the season to be merry and also to be generous. Well, at least electronics retailers are hoping that Indian shoppers buy lots of gadgets this month. CNBC-TV18's Vivin Mathew reports on what could be India's new shopping festival.

Christmas time has now become synonomous with year-end sales in India, specially when it comes to consumer electronics.

Electronics retailers like Future Group's E-Zone, and Tata's Croma are keen on making the Christmas holidays a time to shop. It is no wonder that offers like ''buy a TV and get an X-Box gaming console free'', or ''buy a washing machine and get clothes drier free'' are commonplace.

"We started off last year and it was a stupendous success and this year again we are repeating it," says Manoj Kumar, CEO, E-Zone & Electronic Bazaar.

Last year, E-Zone made Rs45 crore during the Christmas – New Year sales season. This year, it expects at least Rs150 crores, representing a staggering 20 per cent of its expected Rs800 crore revenue in 2007.

Obviously, other retailers too want to cash in on Santa's goody bag.