Leading international jewellery association 'Leading Jewellers Of The World' (LJW) plans to establish its presence in India, under Paresh Das, vice president, sales and marketing .

LJW is proposed to be the Indian arm of the existing LJW based in the US, which is an association patterned after the Leading Hotels of the world.

Open only to 100 elite jewelers, LJW selects premier leaders in retail jewelry for membership on an exclusive market area basis within the United States and the Caribbean.

A marketing initiative for upscale jewelry retailers, LJWis a platform that offers a certificate of quality and standards, through training, monitoring and auditing of best practices in jewellery trade and retailing. It will act as a mark of distinction, assuring consumers that the member retail outlet guarantees transparency in quality, price and best business practices, resulting in a consistent, delightful and memorable shopping experience.

Members of the advisory board of LJW comprise of Tehmasp Printer of International Gemological Institute, Sanjeev Agarwal, former MD, World Gold Council, Raajhesh, CEO K 10 Institute. - Leading Jewelers of the World.

"Leading Jewelers of the World is, as the name suggests, an exclusive association that's positioning itself as a brand for jewelers that define themselves as the best in their markets," said Das."We in India have needed this platform since long. The mission of the association is to draw on the Indian heritage, the diverse entrepreneurial and business strength and experience of its members in order to increase communication and cooperation between jewelers.''

The members of the association will be chosen carefully based on high standards and practices set forth by the association. These involve, stringent criteria regarding the environment of the store, product quality, business integrity, credibility and fair play.

Providing exceptionally good customer care and services in day-to-day conduct of business. The members will have to pay annual fees as laid down by the association.

LJW will offer to its members a line up of Brand Enhancement programs, like Advertising support, Image enhancement by visual merchandising, store events involving celebrity appearances, Training vis a viz Product knowledge, selling skills and relationship management, Public Relations support, channel financing amongst other benefits

Routine inspections, personnel training and on-going, exacting compliance requirements mandated by the Association are your assurance of receiving a consistent, delightful and memorable shopping experience from all member stores displaying the Trustmark of Leading Jewellers of the World.