It's the star that controls the planets, and thereby, our destinies. And this was proved at a star studded event which saw the launch of the new advertising campaign for Nakshatra. Katrina Kaif is the brand ambassador of Nakshtara and when a radiant beauty like Katrina and Nakshatra got together for the making of the new campaign, the end result was breathtaking.

Jewellery brand Nakshatra from Gitanjali Gems fetaures its brand ambassadoe Katrina Kaif in its new TV commercial.

Since Nakshatra means planet, and planets control our destinies in indian astrology, the new Nakshatra commercial shows the goddess of luck performing a cosmic ballet and controlling the cosmos, in a film conceptualised and created by Creativeland Asia.

The choice of Katrina as the Goddess of Luck was a no-brainer, given the fact that she has been the lucky mascot of Bollywood, with almost all her films proving successful.

''Katrina is the perfect representation of the young, trendy and fashionable woman that Nakshatra targets," says Mehul Choksi, chairman and managing director, Gitanjali Gems.

According to Chosi the brand Nakshatra is synonymous with trust and purity in a category that is fraught with questionable practices. "It epitomises the expression of love and affection in a women's life, and with the coming together of two of the biggest brands the end result in the form of a TVC was breathtaking.''

''The film was quite a challenge considering that we had to deal with one of India's most prestigious brands Nakshatra , one of its brightest stars Katrina and a script that demanded the moon'' said Sajan Raj Kurup, chairman and chief creative officer, Creativeland Asia Network.

Creativeland Asia and Crocodile films put up one of the largest Chroma sets in India and put up a creative team from four different countries (India, the UK, Malaysia and Japan) to execute the film.

The making of the commercial invoved a four-country effort with creative direction and film production in India, VFX generation in Malaysia, CG compositor in Japan, and the music composer in London.

The creative team that was responsible for th comercial included Creativeland's Anu Joseph, Vikram Gaikwad, Neil Flory, Sajiv Kurup, Narayan Shi, Bose, Andrew Mckay, Chia, Ng, Moon Chong, Tresa, Sajan Raj Kurup.

Gitanjali Gems Limited, a DTC sightholder, is one of the largest integrated diamond and jewellery manufacturers and retailers in India. Its operations include sourcing of rough diamonds from primary and secondary source suppliers in the international market, cutting and polishing the rough diamonds for export to its international markets, and the sale of diamond and other jewellery through GGL's retail operations in India, as well as in international markets.