Grasim Industries Limited is a diversified flagship company of the Aditya Birla Group. The company, started in 1948, is a leader in most of the markets it operates in. An important landmark in Grasim's history was the acquisition of the cement division of engineering major L&T. It was later renamed as UltraTech Cement Limited. Grasim's product range includes Viscose Staple Fibre (VSF), cement, sponge iron, chemicals and textiles.