Introduction

The Kotak Mahindra Group, established in 1986, is one of India's leading financial institutions. The group has a net worth of around Rs.20 billion and employs 6,000 people in its various businesses. In 2005 the Kotak Mahindra Group realigned a joint venture in Ford Credit; bought Kotak Mahindra Prime (formerly known as Kotak Mahindra Primus Limited), sold Ford Credit Kotak Mahindra and launched a real estate fund. Kotak Mahindra offers financial solutions ranging from commercial banking to stock broking, mutual funds, life insurance and investment banking. It is also involved in car finance, securities and investment banking.