Birla Sun Life Insurance Company expects that it's newly
launched e-commerce portal as the newest channel for the
distribution of its products to the customers.
portal is available to the customers on the company's
existing web site, www.birlasunlife.com.
Addressing a press conference here, Nani Javeri, CEO,
Birla Sun Life, said this is the first offering of its
kind by a life insurance company in India.
start with, Birla Sun Life is offering the retirement
plan (without life cover) and single premium bond to the
customers through the website. According to Javeri, this
will be followed by the term policy and endowment plan.
discussing on the new mode of product distribution, he
said the company is not forcing the buyers to transact
on the Net, but keeping it as another option for them.
"In no way this e-commerce portal can replace our
he said, at least 20 per cent of the total sales of retirement
plans that take place between December 2003 and March
2004 is likely to place through the e-commerce portal.