Birla Sun Life, sitagita in alliance to launch career website

This site is designed to create awareness among women about the benefits of "selling life insurance" through a flexi-time career. Women could sell Birla Sun Life Insurance plans at their own convenience.

To promote www.bsliflexitimecareers.com, BSLI and sitagita will jointly organise workshops on flexi-time careers in various cities in India. The Aditya Birla group's (www.adityabirla.com) Rajashree Birla inaugurated the launch of this initiative.

Says Birla: "I believe, these kinds of projects are indeed more than welcome, as they give women the leeway to carve out a meaningful career and at the same time balance their home, and help raise the family's standard of living. In today's day and age, when uncertainties abound, it is very essential for women also to be financially independent as it is a kind of insurance, a kind of security for the family.

"My desire is to see a similar project taking route in the villages. That will help us bridge the divide between the rural and urban, albeit to a small extent. I have always believed that a journey of 1,000 miles begins with a single step. I would encourage our joint venture partner, Birla Sun Life Insurance, to take this step sooner rather than later."

Says Birla Sun Life Insurance CEO Nani Javeri: "We pride ourselves on being an equal opportunity employer and endeavouring to empower women. This tie-up is a prime example of our desire to help women take charge of their own lives. In Birla Sun Life Insurance, some of our top performers are women."

Sitagita is the official women's channel on www.sify.com. It was started in April 2002 and receives about 1.3 million hits per month and these are growing at the rate of 20 per cent per month. Sitagita has a registered user database of 102,376.