labels: economy - general
SIP India launches AMAL for pre-schoolers news
Our Economy Bureau
23 July 2004

Kelvin Tham Chee Nang, Dinesh VictorMumbai: Sociable Intellectual Progressive (SIP) Academy India, the Indian wing of SIP Academy SDN BHD, Malaysia, has announced the launch of SIP AMAL — Accelerated Mental Learning. It is an ABACUS and Brain Gym-based programme for pre-schoolers. AMAL has already been introduced in some of Mumbai's leading schools like Wonder Years, Tardeo, Bombay Scottish, Powai, Beacon High School, Khar, and the response has been very good. Nearly 2,000 children are learning SIP's current programme in 30 centres in across Mumbai.

Kelvin Tham Chee Nang, founder of SIP Academy Malaysia and co-founder of World Abacus Association spoke about AMAL, his brainchild after the successful implementation of the Abacus and Brain Gym programme for elder children. He said, "A country's potential is the sum of its citizens' brain potential. Hence the progress of a nation is only possible through the progress of the children in the country by developing their skills. SIP India's new product, AMAL, is a proven programme in Malaysia."

AMAL aims to introduce process-oriented learning to children. It is a fun-learning programme for four-and-a-half to six-year old children.

Speaking on the occasion Dinesh Victor, MD, SIP India, said, "Our company's vision is to create and distribute world class products and programmes which make a significant impact on the mental potential of individuals. And AMAL takes us forward as a programme for the young children, the right time to inculcate the right values. The features developed by this programme will form a good foundation to widen their arena through SIP Abacus and Brain Gym programme for six to 12 years."

Some of the teaching aids used in the programme are, the abacus to remove numeric phobia, Brain Gym to develop and integrate the functions of left and right brain, colour games to improve creativity, imagination and to calm the mind, creative games to develop analytical and imaginative abilities, the thinking skill exercise to enhance IQ, visual reminders to generate curiosity and thinking, flash cards to help in imaging skills and music to reduce stress and increase focus.

Operating in over 6 countries, SIP India functions through a franchise business model. Presently it is active in Karnataka, Tamil Nadu, Andhra Pradesh, Kerala and Maharashtra. The 125 learning centres across the nation cater to more than 4,500 children.

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SIP India launches AMAL for pre-schoolers