New Delhi: Yahoo! India, the leading Internet communications and media company, has tied up with Ceat to promote the Ceat International Cricket Rating on its website.
Cricket enthusiasts can now track the performance of their favourite cricket stars, both national and international, at any time and also find out who leads the race for the ultimate Ceat International Cricket Award for the Year 2003-04 on the Internet as well as on the mobile.
Yahoo! India's sports section provides comprehensive ratings tables with top scorers in each category in which the award is given, which includes best player, team, batsman, bowler and fielder. A link at the bottom of the page connects users to the complete points scoring system.
Another unique feature on the Yahoo! India website is that users can even access the Ceat Cricket Rating from their mobile phones. All users need to do is send an SMS "CCR" or "CCR BOWLER" or "CCR BATSMEN" or "CCR FIELDER" or "CCR TEAM" to 8243 and they will receive the daily rating.
To receive details of Ceat International Cricketer of the Year 2003-04, the user should compose an SMS saying, "CCR CRICKETER " and send it to 8243.
This service is available to all subscribers of Orange in Mumbai Hutch, Airtel subscribers across India, Oasis in Rajasthan, RPG in Chennai, Escotel subscribers in Haryana, Uttar Pradesh (West) and Kerala.
Says Yahoo! India director (sales and business development) Neville Taraporewalla: "We at Yahoo! India have offered mobility to all our users by offering our mail and messenger services on the mobile phones through our association with the leading cellular operators in the country. Cricket is religion in India and so our tie-up with Ceat Cricket Rating is another step forward in the mobile Internet space where a cricket lover is able to view the cricket rating on a daily basis both on the web and on the mobile phone."
Adds Kalyan Paul, vice-president (sales and marketing) Ceat: "As part of our new marketing plan to develop a younger image for the brand, Ceat is exploring new mediums to create a contact point with its consumers. Since there is a lot of synergy in between two-wheeler owners and the net audience, we are using the Internet as a medium. We are happy to work with Yahoo! India, the leading web portal, to bring Ceat Cricket Ratings to cricket lovers across India anytime."