Mumbai: Wipro Technologies (www.wipro.com), the global IT services division of Wipro, today announced it will partner with Artesia Technologies, a leading provider of enterprise digital asset management (DAM) solutions, to deliver comprehensive rich-media content management solutions to Wipro’s customers worldwide.

In alliance with Artesia, Wipro Technologies will offer its global customers best-in-breed DAM and workflow solutions helping them to leverage their rich-media content in new ways and to enhance business processes and efficiencies associated with the creation of enterprise content.

Wipro will offer its integrated solutions to media companies in North America and Europe, and will be the first partner of Artesia Technologies in the Asia Pacific region for implementing Artesia’s DAM solution.

“DAM solutions are now key for organisations to exploit their disparate media assets and re-purpose them,” says Manoj Punja, vice-president, Corporate Vertical, Wipro Technologies. “This strategic relationship reinforces our commitment to providing world-class solutions for our clients in the media and entertainment industry.”

Working with Artesia, Wipro Technologies will offer integrated solutions to media and entertainment customers with DAM as a core piece of the offering. Combined with Wipro’s ability to minimise the risks of large system implementation and delivering on time and on budget, customers will now have the added advantage of world’s leading DAM solution delivered quickly and efficiently.

“Through our years of experience, we know how to make DAM work and deliver real business value to our customers,” says Michael Barros, vice-president of business development for Artesia. “We are delighted to be working with a partner that shares that same focus in delivering business value as well as being the domain experts in what they do best.”