Volvo to broaden product range in India: to launch SUV XC60

05 March 2008

New Delhi: Volvo Car Corporation is planning to expand it product portfolio in India to attract a wider audience to its products.

As part of this endeavour the company is planning on launching its sports utility vehicle (SUV) XC60 in India in 2009. The SUV was launched at the ongoing Geneva Motor show. (View the Volvo XC60 video)

Paul de Voijs, managing director, Volvo Car India said the target audience for the XC60 includes customers with an active, urban lifestyle.

Last year Volvo Car India, a division of Ford Motor Company, launched the Volvo S80 and Volvo XC90, its flagship models, in India. Currently, the company markets its products through 3 dealerships, one each in Delhi, Mumbai and Chandigarh.

The XC60, also described as a crossover vehicle was first seen in concept form at the 2007 Detroit Auto Sow. The company is touting the XC60 as "the safest and most sensual Volvo ever,' mainly on the back of a new "city safety system," which, at speeds up to 30 km / h, automatically stops the XC60 should it sense the car is about to collide with another vehicle if the driver does not react in time. (View the Volvo XC60 picture gallery)

In addition to the city safety system the car has a trailer stability assist (TSA) and a further-developed DSTC system. It is also available with all the accident-avoidance and protective safety technologies that Volvo Cars offers.