Hyundai Electronics to launch new LCD TV models

Chennai:  At a time when Samsung and LG, the two Korean consumer durable brands dominate the Indian market, the relatively unknown Korean brand Hyundai Electronics is trying to make its presence felt with a slew of launches.

Hyundai Electronics, a division of Videocon Industries Limited, will shortly launch new LCD TV models along with a couple of flat TV models.

"We will launch three LCD and flat TVs," says Eric Braganza, chief operating officer, Hyundai Electronics.

Even though the LCD TVs contribute just 3 per cent of the total TV sales in India, the segment is growing fast.

"The future is LCD TV. The revenues are higher in LCDs than conventional TVs. The plasma TV segment is a dying one," he emphasizes.

As to the pricing strategy for LCDs, he says it will be lower than LG and Samsung but higher than other brands in the market.