Videocon Industries targets higher market share for Electrolux brand

19 December 2007

Chennai: Consumer durables company Videocon Industries Limited is targeting higher market share for its Electrolux brand sold under the licence from AB Electrolux, Sweden.

The Electrolux brand has four product lines viz refrigerators (frost-free and direct-cool) air conditioners (split, window, cassette and tower), washing machines (top load) and microwave ovens (grill and convection).

The company is beefing up the product lines with new models in each category.

Launching three new direct-cool refrigerator variants Eric Braganza, chief operating officer says new models in the microwave oven, washing machine and air conditioner segments are on the anvil.

''Five new microwave oven models, seven washing machines and two new air conditioners will be launched shortly,'' Braganza said.

In recent times the Electrolux division has launched six new models - three each in the frost-free and direct-cool segments.