TVS Motor Company has launched seven vehicles. Marking its foray into the three-wheeler
segment, the new launches include three variants of its new three-wheeler.
products are expected to be available across the Indian market in a phased manner
between October and November this year. Prices will be announced prior to the
launch function was branded Dhoom 7, and was held in its Rs125-crore new three-wheeler
plant at Hosur. Company chairman and managing director Venu Srinivasan announced
that the fourth quarter of this fiscal would see a changed TVS with many more
aggressive and focused products, and will be marked by a change in the company''s
marketing and input costs had impacted the company''s bottom-line last fiscal.
The company estimates the automobile industry''s continued growth at 12 per cent
per annum, given the economy''s growth at about 9 per cent. Srinivasan said that
the company has been spending about 3 per cent of sales on R&D efforts, and
results would be evident in the new vehicles that would sport new technology features
company''s three variants of its new three-wheeler include petrol, CNG and LPG
versions, sporting two-stroke engines that comply with the emission and noise
norms. TVS is working on a four-stroke engine platform, to be launched in about
a year. 90 per cent of the market for passenger three-wheelers is polarised in
four southern states plus Gujarat, Maharashtra, and Delhi.
also rolled out a new 125cc bike christened ''Flame'', which is a variant of the
StaR City. It also launched an electric variant of Scooty Teenz and the Apache
RTR 160 FI in the performance bikes category with electronic fuel injection.
Flame and the new Apache EFI 160 will serve as technology showcases for TVS. The
Flame reportedly sports the country''s first three-valve CC VTi (controlled combustion
variable timing intelligent) engine, developed in collaboration with AVL of Austria.
TVS expects to manufacture about 35,000 units a year.
the new variant, the Apache RTR 160 has been upgraded to include electronic fuel
injection. The EFI technology has enabled TVS to boost peak power of this recently
launched bike. The company did not disclose the price differential between the
existing and new version, but market sources estimate the differential to be around
Scooty Teenz electric vehicle has been built on the same platform as its earlier
two-stroke version. The EV sports an imported electric motor, and is expected
to be capable of a top speed of 40 kph, with a maximum range of 50 km on a single