Mumbai: With escalation in the gold price, diamonds seem to have caught the fancy of the customer. The market seems to have shifted its focus from gold to diamonds.

Tanishq presents its customers a wide range of exclusive diamond jewellery for the festive season and the forthcoming wedding season.

The dazzling Tanishq diamond collections comprise a whole range of spectacular enamel and diamonds collection, paisley collection, diamonds and coloured stones collection, dancing diamonds collection, dew drops collection, 9-to-5 diamonds collection and much more. Tanishq offerings also include the elegant lightweight diamond collection jewellery and a vast range of grand and spectacular solitaires.

In India, diamonds are perceived as being a very expensive purchase. Tanishq jewellery has made an attempt to remove this barrier with the latest designs of diamond jewellery that are mesmerising yet affordable.

Says Saroja Y L, marketing head, Tanishq: "As a brand, Tanishq has always tried to fulfil every woman's desire of owning diamonds. The range of exquisite diamond jewellery at Tanishq provides its customers with wide choice. The designs are both traditional and contemporary and are available at very affordable prices thus contradicting the belief that diamonds are beyond the reach of the working class.

"Further, with increasing gold prices, one of the best alternatives emerging is to purchase diamond jewellery. We are trying to give to our customers multiple options amidst the ascending gold prices by presenting a wide variety of diamond collections to them to enable purchase."

Besides design and affordability, the differentiating point of Tanishq diamonds is their quality. Each and every Tanishq diamond is closely scrutinised by trained gemologists before selection and each diamond is cut to precision to give maximum brilliance by best-in-class professionals. Tanishq diamonds also come with a written certificate of authenticity, which clearly states the caratage, colour and clarity of the diamond.

Tanishq comes from the house of the Tatas and thus brings with it transparent and ethical dealings with the customers. This is important in the case of jewellery and especially critical for diamonds. A customer invests a large sum of money in a diamond and it is important that s/he gets what s/he pays for.

Right from careful selection of the best diamonds, to high-precision cutting, and to innovative settings in beautiful designs, Tanishq diamond collections are exquisite. The diamond collections also have products across various categories such as neckwear, earrings, pendants and finger rings. The prices start from Rs 3,000 and vary according to the design.

Tanishq is India's most aspirational fine jewellery brand with an exquisite range of gold jewellery studded with diamonds or coloured gems and a wide range of equally spectacular jewellery in 22-karat pure gold. Exquisite platinum jewellery and designer silverware is also part of the product range, which make for a perfect gift for the festival season.

Today, in a short span of six years, Tanishq has become India's jeweller of choice. Tanishq is the only national jeweller in India with an unmatched consumer reach through 66 exclusive boutiques in 51 cities. The brand today commands the respect of over 1 million customers.