Toyota introduces 10th generation Corolla in India

05 September 2008

Toyota Kirloskar Motor today unveiled the latest version of its Corolla Altis at Greater Noida. The new Altis is the tenth generation of the Corolla.

The new car would come with a 1.8-petrol litre engine in three different grades and cost between Rs10.83 lakh and Rs12.86 lakh (ex-showroom, Delhi).

The Corolla Altis was introduced in its earlier variant in India in 2003. Toyota says this introduction triggered a surge in demand for premium mid-sized sedan models in India. Since then, Corolla was awarded the top ranking in the JD Power IQS rankings for two consecutive years in 2003 and 2004.

This new version of the Corolla Altis is the second Corolla launched in India and the company expects to sell 2,000 vehicles every month during 2008.
Toyota says the launch would consolidate its position in the premium mid-size segment.

 Globally, Toyota sold 1.3 million units of the Corolla last year, accounting for more than 30 per cent of Toyota's global passenger car sales.

According to Yasuyuki Kawamoto, Toyota Motor's chief engineer of the Corolla Altis, the company set  two priorities for Indian customers. The first was styling. "We wanted to create a dynamic and distinctive feel for outstanding presence," Kawamoto says.