Nano raises a cool Rs2,500 crore for Tata Motors

04 May 2009

The Tata Nano has received over 2.03 lakh fully-paid bookings, since its launch on 23 March, bringing nearly Rs2,500 crore to Tata Motors kitty.

The Tata Nano website recorded an unprecedented 3 crore (30 million) hits from the date of launch of the car to the closure of the booking period (25 April 2009), nearly 1 million hits a day, according to a company release.

''About 14 lakh people walked in to Tata Motors' Showrooms, Croma and Westside stores across the country to catch a glimpse of the car. A total of 6.10 lakh forms were purchased from the booking centres,'' the release said, adding, ''Seventy per cent of the 2.03 lakh bookings received were financed, while 30 per cent of the applicants booked in cash by paying fully.''

About 4,000 cash bookings were made online through www.tatanano.com - a first for the auto industry in India.

Among the three variants of the car, 20 per cent bookings were for the Nano Standard, 30 per cent for the Nano CX and the remaining 50 per cent for the top-end Nano LX.

The first 100,000 allottees from among the applicants will be chosen through a computerised random selection procedure, and the announcement will be made within 60 days of closure of the booking. Deliveries will start in July 2009, and are expected to be completed in the last quarter of 2010, the company said, adding ''all efforts would be made to ramp up production and deliver earlier.''