In view of the expected significant demand and limited production capacity initially until the Sanand plant is fully ramped up to capacity, the Tata Nano will be available through a booking mode.
Tata Motors has entered into an exclusive agreement with the State Bank of India to manage the booking process.
The sale of application forms and acceptance of booking will start from 9 April 2009 till the end of day 25 April 2009.
The application forms will be available at Rs300, with a range of offers from select associate Tata Group companies, at over 30,000 locations in about 1,000 cities.
Intending buyers can pick up the application forms from Tata Motors passenger car dealerships, branches of the State Bank of India, SBI subsidiaries and associates, other preferred financiers, and varuious Tata retail arms like Westside, Croma, 'World of Titan' and Tata Indicom exclusive stores.
After collecting the forms, customers have two options. They can either pay the entire booking amount themselves or seek financing of the booking amount.
For those who wish to avail financing, Tata Motors has entered into agreements with 15 preferred banks / and non-banking financial companies for the Tata Nano booking loan product. The booking product offered by these banks will enable a Tata Nano to be booked by paying an amount starting at only Rs2,999. Their chosen financier will directly submit their application forms to the State Bank of India on their behalf.
Those, who choose to pay their entire booking amount without the financing option, can submit their application forms at any of the notified SBI branches or at Tata Motors passenger car dealerships, Westside and Croma outlets.
The Nano can be even booked online at www.tatanano.com.
Within 60 days of the closure of bookings, Tata Motors will process and announce the allotment of 100,000 cars in the first phase of deliveries, through a computerised random selection procedure. These 100,000 allotments will be price-protected for the launch prices till delivery of the cars but the booking amounts will not bear any interest for the customers.
Deliveries will commence from July 2009
Applicants have the option to retain their booking deposit, even if they do not get allotment in the first phase. Those who choose this option will be eligible for interest on their deposit, effective from the date of announcement of allotment of the second phase, at 8.5 per cent for the retention period between one year to two year and 8.75 per cent for a retention period beyond two years. Allotment of retainees will be simultaneously communicated, along with the allotment of the first 100,000 cars.
Tata Motors has entered into agreements with 15 preferred banks/NBFCs for the Tata Nano booking loan product. The preferred financial institutions are: State Bank of India, Tata Motor Finance, State Bank of Patiala, ICICI Bank, State Bank of Travancore, State Bank of Mysore, State Bank of Hyderabad, State Bank of Bikaner and Jaipur, State Bank of Indore, Axis Bank, Punjab National Bank, Federal Bank, Corporation Bank, Indian Bank, and the Central Bank of India. The updated list and details are available at www.tatanano.com .
The Tata Nano comes with an attractive range of accessories and merchandise. The range of merchandise includes a Nano phone, Nano watch, T-Shirts, etc, available online at www.tatanano.com as well at all Tata Motors passenger car dealerships, Westside and Croma outlets. Tata Indicom will also market the Nano phone and Titan the Nano watch.
Accessories include alloy wheels, body kits, decals etc, to customise the Tata Nano to individual tastes. Details are available on the Nano website.