Tata Motors to shift production of Ace, Magic to Uttarakhand

15 March 2008

Mumbai: Tata Motors will shift the entire production of its mini truck Ace and its passenger carrier variant, Magic, to Uttarakhand by next year.

"Currently, Ace and Magic are being produced from both Pune and Uttarakhand but the idea is to shift the total production to the latter unit," Ravi Pisharody, vice president -sales and marketing (commercial vehicles), Tata Motors, said.

Tata Motors' Rs1,000-crore facility in Uttarakhand has a capacity to manufacture 2.25 lakh vehicles per annum, he said, adding, the process of shifting would commence by the middle of next year.

"We are expecting to utilise the full capacity of the Uttarakhand plant by the end of the next year," Pisharody said.

He was speaking to reporters on the sidelines of the launch of Tata Motors' six-seater rural transportation vehicle `Magic'. The vehicle is priced at Rs2.68 lakh (ex-showroom Delhi).

Tata Motors also launched the 9-13 seater maxicab `Winger`, which costs between Rs4.67 lakh and Rs6.67 lakh, depending on the model (ex-showroom Delhi) in North India.