Symantec is world leader in utilities software,
both in the corporate and personal
computing arena, and now in the Internet area too. The company is better known by the
products it sells -- the Norton range of utilities, anti-viruses fixes, productivity tools
and security tools.
Symantecs strategy is to continually satisfy
customer needs by developing and marketing products and services across multiple platforms
for increased security and utility. It is headquartered in Cupertino, California, with
regional offices in Auckland, Sydney, Melbourne, Hong Kong, Beijing, Taipei, Seoul, Tokyo
Singapore and Kuala Lumpur. It is traded on the Nasdaq under the code SYMC. Symantec is
ranked in the top ten international software vendors and employs more than 2,300 people
worldwide. Its net revenues in 1998 were $ 578 million.
Symantecs products are organised along two broad
business lines. The first line covers security and assistance, which includes products
like Norton AntiVirus, Norton Utilities, Norton Ghost, Norton 2000, Norton CleanSweep, and
Norton SystemWorks. The second business line is ''remote productivity solutions'' which
includes ACT!, pcANYWHERE, WinFaxPRO, Mobile WinFax, pcTelecommute, Symantec Mobile
Essentials and Talkworks Pro.
Symantec''s products: how they come and how they go
Symantec''s products come either from internal development,
licensing from third parties or by acquisition of technologies, product lines or
companies. Enhancement of existing products is done in-house in its business units --
including designing, development, documentation and quality control.
Symantec''s anti-virus research centres (SARCs)
in Australia, US, Japan and the Netherlands have a dedicated team of virus experts, which
works to identify and neutralise viruses and provide a swift response to virus threats. It
is also involved in proactive research on future virus threats and user education about
Symantec uses a multi-channel strategy, and sells its
products through distributors, retailers, mail order, corporate resellers, value-added
resellers, original equipment manufacturers, partnerships, education and consulting. Some
of its products are available through direct mail and over the Internet.
Its independent distributors stock products to
redistribute to independent dealers, consultants and other resellers while Symantec itself
maintains relationships with major retailers.
Some partnerships and acquisitions
- With IBM in May 1998 for combining IBM''s anti-virus
technology with Symantec''s anti virus products.
- With Intel in September 1998 to buy Intel''s anti-virus
- Acquisition of UR Labs to support the company''s content
security focus for internet access control and email scanning solutions.
Symantec in Asia Pacific
Symantec''s first international office in the Asia Pacific
region was established in July 1990, and now the company has regional offices in New
Zealand, Hong Kong, China, Japan, Korea, Singapore, Malaysia and Taiwan. It operates
through representatives in India, Philippines and Thailand.
To cater to the regional customers, Symantec has localised
versions of its products like Norton AntiVirus, Norton Utilities, pcANYWHERE, WinFax and
TalkWorks Pro in Chinese and Korean. Its fully functional localisation centres in Taiwan,
Korea and China help in this regard.
The Asia Pacific headquarters of SARC is located in
India, Symantec has recently signed an exclusive distribution
tie-up with Godrej Pacific Technology Ltd. to market its
products in India. Symantec has a regional alliance with
Tech Pacific, which is a stake holder in GPTL. This tie-up
with GPTL is part of Symantec Asia Pacifics marketing
and distribution strategy for the South East Asia region.
(Ms Kerrie Ann Turner, Country Manager-India, Symantec
in photo alongside)
The company has appointed about 14 value added resellers
besides its OEM contracts with HCL and Zenith Ltd to market its Norton AntiVirus Gold
Edition. Further, Symantec Corporation and Tata Consultancy Services have entered into a
research and development tie-up, where Symantec will invest $ 1 million in the first phase
of the R&D project. As part of this relationship, TCS will work to expand
Symantecs Norton AntiVirus for Notes on to the AS/400, S/390, AIX and Solaris
The Indian office is expected to be in place by the end of