Sun Microsystems, in collaboration with APC-MGE, Advanced Micro Devices (AMD),
Hitachi Data Systems and Wipro Infotech today announced a new eco consortium to
address the growing issues of limited power, space, and energy, in a climate of
increasing demand for performance and utilization. The consortium is part of Sun
Microsystems'' new Eco Innovation Initiative designed to enable customers to tackle
the data centre eco issues of cost savings and energy efficiency.
alliance will edify customers on technology infrastructure, practices and methodologies
that can help them cut costs, use less space, improve performance and efficiency
and "green" their business on their own.
a leading provider of global, end-to-end solutions for real-time infrastructure
has been a longstanding proponent of an energy efficient environment. It will
provide know-how of data centre infrastructure architecture as a potential solution
to address power and cooling issues, wherein AMD will offer its advanced energy
efficient computing technologies which will help customers reduce business energy
breakthrough green storage solutions deliver improved utilization of storage assets,
which significantly reduce power consumption and improve IT efficiencies within
the data center. Wipro''s expertise in system integration and consulting will provide
customers options of scalability in the same footprint and help translate technology
into business solutions.
part of the company''s ongoing commitment to greening its global operations, Sun
Microsystems also publicly unveiled an active, new data centre in Bangalore. Put
into operation in February of this year, this data centre along with two others
Sun built in Santa Clara, California and in Blackwater, UK, was built using breakthrough
designs and next-generation energy efficient systems, power and cooling.
Sun estimates that the company''s data centre efforts have already saved the planet
nearly 4,100 tons of CO2 per year and trimmed 1 per cent from Sun''s total carbon
footprint. The new data centres house Sun''s line of energy efficient products,
including Sun Fire(TM) T1000/T2000 servers, Sun''s x64 servers and Solaris(TM)
this data centre, Sun has reduced 10,400 square feet of data centre space into
approximately 5,096 square feet, saved nearly $100K in utility costs in first
6 months and reduced power consumption by 17 per cent. This combined with the
worldwide consolidation efforts have reduced the companies data centre portfolio
by over 200,000 square feet resulting in millions of opex reductions.
new data centre also received top honours from PCQuest magazine''s "Best IT
Implementation of 2007" beating out 250 submissions. "This data centre
is based on Sun POD approach which simplifies data centre design and allows for
the maximum efficiency while incorporating flexibility, functionality and scale."
said, Ramesh KV, regional workplace manager that designed the data centre and
manages the APAC data centre portfolio for Sun. "This approach has given
us the ability to turn on a dime, it is a competitive weapon."
at the launch, Mike Douglas, head, field marketing, Sun Microsystems, said, "In
the context of power and energy consumption, doing more with less is the new diktat
for the corporate world- one can no longer separate the environment and the business,
today what''s good for the environment is imperative for business, especially a
technology-driven business. The Eco Innovation Initiative reinforces Sun''s track
record of innovating around Eco design points and also emphasize the expertise
and best practices we''ve developed as a result of consolidating worldwide datacenters
and investing in Eco Responsibility.
has been one of the first organizations to define a ''green'' strategy, having delivered
a microprocessor called Niagara (UltraSparc T1) that is three to five times more
efficient than its nearest competitor. Having set the tone for the future of eco
friendly computing, this consortium is yet another step in that direction and
together we believe that we can do our bit to ensure a greener India," he
Pramanik, president-India GEM, Sun Microsystems India, said, " At Sun, eco
responsibility starts at home- we are not only at the forefront of defining industry
best practices, but we are also following our own recommendations. The new data
centre in Bangalore provides ample proof of this. Indian CIOs like their global
counterparts are too facing the heat of problems related to energy and space and
these problems are going to only get magnified as we make our progress and mark
in the world economy. With this consortium we are hoping to raise awareness on
the environmental aspects of running a business and with it promote the concept
of eco responsibility."
Ohrie, managing director, AMD India, said, "At AMD, we recognize that leading
the world to energy efficient processing is about more than just the products
we create. It is about building bridges between government, industry, and NGOs
around the world to encourage energy efficient policies, incentives, and standards.
We stand by Sun Microsystems and their initiative to serve one of the most critical
needs of our customers, technology partners, and users."
data growth explodes and eco issues come to the fore, we are pleased to partner
with Sun Microsystems to offer customers an eco-friendly and socially responsible
approach to data center management," said Natarajan Viswanathan, Managing
Director of India, Hitachi Data Systems. "Hitachi Data Systems provides customers
with storage products, solutions and services that help them reduce space, power
and cooling costs through improved storage utilization. Additionally, Hitachi
deploys environmentally friendly methods to design, manufacture, and support storage
infrastructures throughout their entire lifecycle."
is happy to have partnered with Sun in setting up their state-of-the art data
center in Bangalore. We understand the power and cooling challenges faced by the
CIOs as a result of server consolidation and compaction. APC-MGE solutions address
the data center challenges of space, cost of operation, energy consumption and
cooling, while delivering high efficiency. The focus is on ensuring efficiency
at both hardware and data centre design and management level, while reducing the
total cost of operation. As part of this Eco Initiative consortium, we hope to
create greater awareness for greener data center by promoting higher energy savings
and efficient data centre management" said Pankaj Sharma, President, APC-MGE
Srivastava, vice president, consulting division, Wipro Infotech, said, "
Wipro focuses on assisting organisations develop practical, workable and energy
efficient solution to optimize their existing IT infrastructure. We are very happy
to be associated with this consortium as this will help us reach out to a larger
audience and edify them on making their data centre green and optimize their productivity
eco innovation initiative builds on Sun''s eco responsibility efforts of the past
year with its industry leading product technologies and the Solaris 10 operating
system. The Sun Eco Innovation Initiative provides customers a simple, clear,
actionable way to engage Sun''s innovative, open Eco products, expertise, partners
and community to use less energy in their datacenter, reduce IT footprint and
minimize operating costs: ''assess, optimise, virtualise''.
software products provide record-setting performance to help increase energy savings
and data centre efficiency. The Solaris OS enables customers to maximize availability
by increasing resource utilization by up to 80 per cent and allowing hundreds
of virtual environments to run on a single operating system instance. The Solaris
power management project (Project Tesla) was recently released as part of Sun''s
ongoing contributions to the OpenSolaris community. Sun Ray Software delivers
a virtualized desktop to eco-friendly Sun Ray clients that consume only four watts
also recently announced the UltraSPARC T2 processor -- the most energy efficient
processor on the market. At one-tenth to one-thirtieth the power consumption of
competitive offerings, the UltraSPARC T2 processor sets the gold standard for
green computing and efficiency, combining the industry''s lowest power consumption
with double the cores, 16 times the threads, 4 times the throughput, with on-chip
network and security functionality. Sun is also driving eco-efficiency into the
data center with its UltraSPARC T1-based systems. With as much as 3x the throughput
at half the power and space consumption, Sun''s SPARC Enterprise/Sun Fire T1000
and T2000 systems deliver breakthrough performance and dramatic space and power
Eco Responsibility Initiative is guided by three principles: Innovate, Act and
Share. Sun innovates by making products and services that are both good for the
environment and good for business. Sun acts by operating in an open, eco-conscious
way. Sun shares by making information and technology available to others so that
we can all move forward and participate in an increasingly sustainable way.
of Sun''s many Eco Innovation (SM) products includes the Sun Fire / Sparc Enterprise
T1000 / T2000 server, which is three to five times more energy efficient than
its nearest competitor. Sun also takes responsibility for its products through
end of life with its ''global takeback programme, which has allowed 95 er cent
of returned products to be recycled or reused. Sun is greening its own operations
through programs like open work, which saves our environment 30,000 metric tons
a year by allowing employees to work from home or in a flexible office.