Delhi: Skoda Auto India, the Indian subsidiary of
the German carmaker Volkswagen, has launched the petrol
version of its luxury sedan ''Superb.''
is priced at Rs 23.45 lakh (ex-showroom, Delhi) and is
positioned against the Mercedes Benz in India.
Hassen managing director Skoda Auto India told newspersons,
that Superb is being brought into India as completely
built units and will be available in a 2.8 litre, V6 petrol
engine version. The company will roll out a diesel variant
of the Superb by the end of this year. Skoda expects to
sell 500 units of the Superb this year.
are planning to introduce more models in the near future
and widening our product portfolio. Accordingly, we have
embarked upon a programme to widen our reach and network,"
said Shashank Vaid, manager (marketing). The company intends
to increase the number of dealers from 35 to 40 this year.
to Vaid, Superb is a front wheel-drive luxury car equipped
to handle Indian roads extremely well. Power to the front
wheels is routed through a five-speed tiptronic auto transmission
equipped with a transmission mode to aid a more personalised
India sold 4,656 units last year but expects to sell about
8,000 cars in 2004, an increase of almost 50 percent.
The company says it lost sales last year because of five
months of production losses when it shifted to completely
knocked down (CKD) operations from semi knocked down (SKD).
Earlier this year, Skoda started the production of cars
at its new greenfield facility in Aurangabad where it
employs about 300 workers.
The new plant will have a production capacity of 15,000
cars per year. Earlier, Skoda India used to assemble the
premium sedan ''Octavia'' at a makeshift facility in Aurangabad.
aims to break even next year by selling 10,000 cars. Earlier
Skoda officials said the company had lined up a slew of
models as it aimed to capture 20 per cent market share
in its segments. Skoda Auto''s
''Laurin & Klement'' launched recently has been selling
successfully and the company is targeting to sell 800
''L&Ks'' by December this year.