 Mumbai:
Seagate Technology (www.seagate.com),
the world''s leading supplier of hard disc drives, announced
today that independent market research company AC Nielsen
has named Seagate the No 1 marketshare leader in India based
on its most recent industry report.
According
to AC Nielsen''s findings, Seagate has emerged as the overwhelming
winner with more than 60 percent marketshare for the personal
and enterprise storage market segments in the July, August
and September quarters of 2003, surpassing the runner-up,
which achieved approximately 26-per cent marketshare.
According
to Aushutosh Bhagwat, director of customised research
at AC Nielsen: "Recent establishment of authorised
service centres across India has played a key role in
pushing the brand over the last quarter." According
to him Seagate is the technology and market leader in
India and has an established presence in both OEM and
regular channel. "Seagate''s immediate competitor
is still far from near."
In
addition to the AC Nielsen report, Seagate''s leadership
in India was further validated when the company garnered
nearly 72-per cent marketshare, according to a recent
survey (Emerging Market Census) conducted by Three
Sixty Magazine / Channel Times across 100 key cities
in India. In another survey by the same publication, Seagate
outscores the competition to top the Channel Champion
trophy ratings with an average rating of 73.43 points.
"An
innovative warranty policy, backed with excellent channel-oriented
programs, is the secret behind Seagate''s success in the
hard disc drive space this year," Three Sixty
Magazine quoted. "The fact that it has won the
channel champion title in the segment has justified its
moves and confirmed that Seagate is on the right track."
"Seagate
continues to be the vendor of choice for both assemblers
as well as OEMs in India, demonstrating once again technology
and market leadership that comes with a strong brand,"
says Sharad Shrivastava, Seagate country manager for India.
"Through technology ownership, innovation, operational
excellence and tighter integration of its customer relationships,
Seagate will continue to consistently
deliver innovative and highly reliable products to market
and align its business strategies to meet the needs of
its customers in India and on a global basis."
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