Media Content and Communications Services (MCCS) has appointed Mindshare as its media agency.
Mindshare will handle three MCCS brands - STAR News, STAR Ananda and STAR Majha.
In the case of MCCS, since the product itself is media, Mindshare will act as a brand, product and marketing consultant.
There was no formal pitch for an agency.
Mindshare was MCCS' first choice, since it is also the media agency for STAR India.
As a media partner, Mindshare will have more responsibilities than just being involved in media buying and planning for the three brands.