Shoppers Stop “Starts Something New“

24 April 2008

Mumbai: Shoppers Stop, fashion and lifestyle retail chain, has unveiled its new identity. Bollywood star Shah Rukh Khan revealed the new logo and introduced the  new expression of the brand.

With the changed identity, Shoppers Stop has upgraded its positioning to a 'bridge to luxury' store and continues to reinforce its position as a leader in the fashion retail industry.

The company says its new logo's look and appeal is a reflection of Shoppers Stop brand's character of being a trusted and inspiring guide' in the world of fashion, and a progressive and dynamic brand.

Keeping in mind the entire 'bridge to luxury' positioning & the fact that luxury brands have a flaunt value that symbolises ''having arrived'', there is a new symbol that has been created for Shoppers Stop. The symbol, which is created out of the initials 'SS' provides a cue of infinity and delivers the message of the infinite possibilities that the brand promises.

The new baseline of the brand, 'Start Something New', encourages customers to take a step ahead to upgrade themselves to the next level in life. It encourages customers to step out of the box and do things that they've always wanted to but never had the time for.

The new brand philosophy promises to help customers move up to what the world is advancing to; even bringing them experiences that they may not have yet imagined.