 Mumbai:
RP
Electronics has launched LABELLE — the range of twin
blade disposable razors for Indian women. LABELLE will
be marketed and distributed in India by R. P. E. group
in alliance with 150 years old American Safety Razor Co.
Ltd., USA third largest razor company, and marketing in
over 64 countries world wide.
LABELLE
is available across the country in two versions —
Glory and Grace, priced between Rs. 25/- and Rs. 20/-
respectively. LABELLE razors have non-slip handles and
no slip rubber grips to provide better control along
with an exclusive feature, Aloe Vera lubricant strips,
which makes shaving an easy and convenient experience,
removing hair and moisturizing skin at the same time.
Says
Ashok Chowdhary, chief executive R.P.E. Group, "We
are confident that a trendy range like LABELLE will
catch the fancy of the new age metrosexual and fashion
conscious Indian Woman of today. Soon enough, we shall
see LABELLE becoming a quintessential part of every
women’s beauty kit in India."
LABELLE
Glory is a state-of-the-art-shaving system, which features
twin blade disposable razor, a rubber grip, lubricated
strip for comfortable shave and has a single card. Each
razor in Glory segment has been affordably priced at
Rs. 25.
Next
in the range, LABELLE Grace comes in a single card 1UP
& 2 UP packaging priced at Rs. 20/- and Rs. 40 respectively.
LABELLE Grace razors have long handles that offer a
greater control to the user and lubricated strips provide
optimum usage with a comfortable shave.
The
company has recently announced to take it’s another
razor brand, Glide to Western region after receiving
tremendous response in the Northern & Eastern Market.
Glide is the leading men razor brand from the same house
of American Safety Razors.
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