These solutions can be categorised broadly under mLearning, mHealth, mCommerce, mUpdates and GroupSampark (community messaging). These services can be accessed via different modes, namely Voice Portals, SMS, USSD, Data (R-World).

The machine to machine applications (M2M) are mobile applications that aid automation, surveillance, remote monitoring, and data gathering. The M2M opportunity for rural market includes automation of agro & irrigation services, water level monitoring, and data gathering for milk & agri-cooperatives, fisheries, poultry, and soil analysis.

Similar such opportunities for the urban include mobile ticketing, purchase@Kiosks and vending machines, and remote monitoring of office automation products.

Reliance Communications has earmarked a capex of around Rs 1,000 crore per year for its rural push.