Bangalore: After Phaneesh Murthy, Infosys loses one more global marketing head. Jessie Paul has joined Quintant Corporation (www.quintant.com), India''s first business services provisioning (BSP) company, as its global marketing head. Paul will be based out of Bangalore, India. She joined Quintant, in which Phaneesh Murthy, ex-global marketing head of Infosys, joined as an advisor.

At Quintant, Paul will be responsible for building awareness for the BSP concept, popularising this internationally and managing all aspects of the Quintant brand. In keeping with the global delivery model adopted by the business, Paul will work with local marketing teams based out of the US and Europe.

Says Quintant president and member of the board Tiger Ramesh: "We are excited to have Jessie Paul as part of the management team. She has a proven track record of building and managing global brands. Quintant will tremendously benefit from her expertise in our exercise of building the brand for the first BSP with a global delivery model."

Paul is equally ecstatic: "Working with Infosys was a tremendous experience. I think Quintant will be the lighthouse brand in the BSP space, and it will be exciting to build it grounds-up. In just three months since its launch, Quintant has already become a well-known name in industry, and I look forward to working with Tiger Ramesh and the team in strengthening this position."

Paul joins Quintant from Infosys where she was global brand manager. She has considerable expertise in brand globalisation and was part of the core team that set up the marketing department at Infosys, and put in place the marketing infrastructure and processes. Her efforts in this area earned her the Chairman''s Award in 1998.

She has since focused on building awareness for Infosys worldwide through institutionalising the field marketing programmes with a mix of global and India-based resources. Paul anchored the Wharton Infosys Business Transformation Award, the result of an alliance with the Wharton School, which contributed towards building the Infosys brand globally.

This marketing initiative earned Infosys the US-based IT Services Marketing Association''s Diamond Award in 2002. Paul was instrumental in setting up Infosys literature system, multimedia collateral, Europe events programme, and was part of the India team for the Nasdaq listing. Other responsibilities included brand standardisation and conceptualising and managing key customer touch points such as the company'' s flagship customer forums in the US and Europe.

Before joining Infosys, Paul worked in account management at Ogilvy and Mather Advertising, part of the WPP group. She has also briefly worked as an engineer with Tata Elxsi. She holds a bachelor''s degree in computer science from Regional Engineering College, Trichy, and an MBA from the Indian Institute of Management, Kolkata.