Electronics India, a subsidiary of Dutch electronics major Royal Philips Electronics,
has announced the launch of India''s first ever ''handsfree intelligent food processor'',
which the company claims to be a breakthrough innovation in a category which has
seen few innovations for the Indian market.
launch is in line with Philips'' objective to transform itself into a lifestyle
and healthcare company using innovation as a key driver.
intelligent food processor has been developed in India, based on an extensive
research on consumer insights carried out with several housewives all over the
country. With this innovative range, the company plans to capture and sustain
market leadership in the Indian domestic appliances industry.
is one of the fastest growing food markets for Philips and we are amongst the
leading players today," said Murali Sivaraman, CEO, Philips Electronics India,
on the market potential. "According to industry sources, the small domestic
appliances industry is estimated at around Rs5000 crore, and is expected to grow
at 12 per cent approximately.
this industry, different elements in the kitchen appliances segment is growing
between 6 and 20 per cent, which presents huge potential for us. In sync with
the healthcare, lifestyle positioning of the company, this food processing range
is the one of many in the innovation series from Philips, which will ensure healthy
lifestyle for the consumers."
to Rakesh Sharma, head of the domestic appliances and personal care division,
Philips Electronics India, "Food preparation is done daily in Indian homes
for 3-4 fresh meals. For this, we process a lot of flour, lentils, vegetables,
etc, which is a cumbersome process. Consumer feedback shows that they need products
that value their time, remove drudgery and make life simpler. The unique features
of Intelli-arm and Intellicontrol in this product range will enable unsupervised
and handsfree operation and therefore the option of doing something else. This
first ever truly ''Indian intelligent food processor'' will help the consumer create
healthy home made food for their loved ones. With this, we further extend our
range of ''Health Enabling Kitchen Appliances'' and are confident of capturing a
substantial share of the Rs1000-crore food processing appliance market, which
is growing at an impressive growth rate of 15 per cent."
food processor'' strengthens Philips'' food processor line with the introduction
of a powerful 750 W motor, and a reverse quadra flow for a superior grinding experience.
The food processor''s key differentiators from competing appliances are the extra
wonder arm with ''Intellilock'' facility, and an ''Intellicontrol that has a timer,
plus the Intellilock feedback and an Auto-Shut off ability that eliminate the
need for supervision. Other meaningful advancements include vacuum pad, leak proof
and break resistant jar providing an assurance of safety and reducing tension
plans to aggressively market the product with demonstrations, on-ground events
& promotions in high traffic areas, and at retail outlets where the consumer
can see, touch, feel and experience the Philips Intelligent Food Processor. The
company is also planning on post-purchase home demos that customers can avail
of by calling the Philips helpline.
range will presently comprise 3 models, priced between Rs4995 to Rs8595, and will
be marketed at all Philips authorized distributor and dealer outlets in India.