So, young girls, the next time you see a wealthy young man flutter
around you, or even hang upside down to gain your attention, check
out the label on his apparel, shoes or accessories. He could be
the new Bat Man, wearing the Billionaire Boys Club readymade
garment with the exotic Bat as its logo.
Our garments are
party- or eveningwear. Mind you, bats are nocturnal animals.
Hence, a logo that captures the very essence of the brand -
clothing for the night, says PGV International managing
director Prashant P Palayam.
He makes no bones about
the premium positioning of his brand. I am targeting the rich
class who yearns for the best things in life. The company will
be importing fabric and other mens accessories like shoes,
belts and wallets.
The offerings include:
double mercerised and yarn-dyed in knit, Cross Dyed Micro silk,
Chinese Bengalene, Tow tone, Iridescent Cotton rich, Chambrays
and Jacquards for woven shirts, Melange yarn-dyed flat fronts and
classic twill pleats for trousers - a handsome collection for
The brand, launched in
Chennai recently, will soon be introduced in Bangalore, Hyderabad
and Pondicherry. Palayam says his company has appointed
distributors in Tamil Nadu, Pondicherry, Karnataka and Andhra
Pradesh. We will sell through exclusive and multi-brand
the premium brand is absent in the shelves of destination stores
like Lifestyle, Globus and Shoppers Stop. We are not in a
position to offer the kind of margins they expect. Further,
destination shops are known to offer in-house brands over a period
of time. And we dont want our brand to be discarded, says
PGV International hopes
to break even on achieving a sales
figure of around Rs 5.75 crore this year.