Parle Agro presents the New Look Appy Fizz

Mumbai: Parle Agro has launched its premium sparkling apple drink, Appy Fizz in a new avatar.

Appy Fizz, originally introduced in the Indian market in June 2005 as a cool and trendy product to hang out with, is targeted at the youth segment.

New Branding:
Always known for his quick wit, opinionated views, his gang of friends and his self-effacing humour, Appy Fizz now wants to be known for his style too. In his new avatar, Appy Fizz wears a suave look, a spanking new label with cool graphics and a fun personal profile, and will show it off on television and retails stores across the country.

''Appy Fizz isn't just a sparkling apple drink; as a brand he's representative of the youth. And the youth is all about constant change and experiments - with looks and style, with ideas and beliefs. Appy Fizz's new look is in keeping with that kind of a mindset,'' says Nadia Chauhan, Director, Parle Agro.

New TVC:
In line with this innovative branding approach, Appy Fizz's latest television commercial showcases the Appy Fizz character, the walking-talking bottle of Appy Fizz, surprising everyone with its new look.

''We maintained the fun quotient Appy Fizz had in the previous campaigns but added a lot of style since it was going to be about the New Look'', says Sajan Raj Kurup, chairman and chief creative officer of Creativeland Asia, the agency that created the new packaging design and the communication.

TVC Storyboard:
The film starts out with Appy Fizz's friends who come into a supermarket looking for him, and the fun begins when Appy Fizz jumps out of the walk-in refrigerator and does a dance number that blows everything away, including his friends who are surprised with Appy Fizz's new look.