Mumbai: Oakley, the innovation-driven lifestyle brand, has now launched its five new models of unconventional and trendy eyewear in India: Plate, Pocket, Spike, Yardstick and Big Square Wire. In addition to making a fashion statement, Oakley eyewear also provides total eye protection and acts as eye armour. Unique in appearance but strongly driven by high-end scientific technology, the success of Oakley eyewear is based on three fundamental principles: 1. Find opportunity 2. Solve with technology 3. Wrap in art Sunglass If style is your middle name, then Plate is what you need. This new range from Oakley is available in three lens and frame colours - bronze, dark silver and platinum - that makes this simply stupendous. Plate's unique architecture exceeds ANSI Z87.1 Industrial Standards for impact protection while offering the comfort of a secure Three Point Fit. Plate belongs to the family of jackets and consists of lightweight stress resistant frame material and patented ear socks and nose bombs to enhance grip and maintain comfort. Welded by a kilowatt of ultrasonic energy, the suspended exoskeleton of lightweight O Matter is fused to the subframe using ultrasonic energy. Sculpturally integrated hinges blend with wrap-around contours that maximise peripheral clarity with patented XYZ Optics. The irresistible Pocket range has been created specifically for women and is available in four amazing colours - black, dark amber, polished black and violet. It belongs to the family of frog skins and bears the characteristics of being lightweight, stress resistant, comfortable and durable. Contours of lightweight O Matter create a singular frame design, rendered specifically for women. Big Square Wire is the largest member of the Wire family. It turns up the volume on lens amplitude to maximise user's visual field. Big Square Wire is available in four terrific colours - chrome, pewter, pewter (blue polarised), and platinum. Patented XYZ Optics achieves performance clarity, even at the peripheral edge of raked-back contours that optimise side vision and protection. The lightweight frame of durable C-5 alloy includes custom-engineered spring hinges and soft Unobtainium earsocks to maintain a secure, comfortable fit. Available in a wide variety of sturdy frames, and unique frame/lens colours like other members of the Wire family, it has silicon nose pads for a more customised fit. Rx - Prescription Eyewear Yardstick: Definitive aesthetics combine the comfort of lightweight Rx O Matter with durable C 5 alloy. The ophthalmic-specific design maximises the range of visual correction. For a precisely tailored fit, the temples are heat adjustable. Reduced cranial geometry offers an improved fit for smaller faces. Spike: To maximise the field of vision, Oakley designed a rimless frame using precise CAD/CAM engineering. The comfortable ultra-lightweight architecture is achieved with durable X Metal Titanium. Soft Unobtanium earsocks enhance comfort and increase with perspiration. Spike is available three unique lens shape options. The new range caters to the consumers in all age groups due to its versatility. It offers 100 per cent protection against UVA, UVB, UVC and harmful blue light emitted by the sunrays. It gives maximum optical clarity and minimum distortion thereby reducing eyestrain. Oakley eyewear is available in never seen before frame colours to redefine style and give a smart new look to the Indian customer. The eyewear can also be customised to suit one's personal requirements. The exclusivity of Oakley sunglasses lies in the fact that most of the categories are available in prescription on order. All Oakley sunglasses not only meet the ANSI (American National Standards Institute) standards but also exceed ANSI Z87.1 Industrial Standards for optical clarity as well as impact resistance and UV protection. Worldwide Oakley is known to be a lifestyle as well as a performance eyewear brand. It is preferred by the likes of Michael Jordan, Sachin Tendulkar, Saurav Ganguly, David Duval, Yuvraj Singh, Virendra Sehwag, Rahul Dravid, Rusty Wallace, Lance Armstrong, Tom Cruise and Wesley Snipes. Oakley is available at all major optical and retail stores across India with the range starting from Rs 4,250. Oakley, formed in 1977, is an innovation driven designer manufacturer and distributor of consumer products that include high-performance eyewear, footwear, watches, apparel and accessories. The company believes its principal strength is in its ability to develop products that demonstrate superior performance and aesthetics through proprietary technology and styling. Oakley is has been rated by the Forbes survey as one of the top 30 lifestyle brands in the world.
|