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Telecom
handset maker Nokia and social media sharing service Twango today announced that
Nokia has acquired substantially all assets of Twango. Twango
provides a comprehensive media sharing solution for organising and sharing photos,
videos and other personal media. By acquiring Twango, Nokia will be able to offer
people an easy way to share multimedia content through their desktop and mobile
devices. In
addition to key assets, through this transaction Nokia is bringing on a seasoned
team with strong social media and Web services expertise. "The
Twango acquisition is a concrete step towards our internet services vision of
providing seamless access to information, entertainment, and social networks -
at anytime, anywhere, from any connected device, in any way that you choose. We
have the most complete suite of connected multimedia experiences including music,
navigation, games and, with the Twango acquisition, photos, videos, and a variety
of document types," said Anssi Vanjoki, executive vice president and general
manager, multimedia, Nokia. "When
you combine a Nokia Nseries multimedia computer that is always on, always connected,
and always with you together with a rich media sharing destination like Twango,
people will have exciting new ways to create and enjoy rich media experiences
in real time." US-based
Twango, a privately owned company founded by former Microsoft veterans, is headquartered
in Redmond, Washington. Twango''s versatile platform makes organising, sharing,
and republishing media such as photos, videos and audio clips easy. Unlike
many other social media services, Twango supports multiple media types and offers
a comprehensive array of options for people to manage, share, and repurpose their
personal media content. Twango
offers a great destination experience on desktop computers and mobile devices,
as well as a powerful platform that allows developers to create companion applications,
connect with mobile devices, and integrate with other Web services. "Nokia''s
unique vision for social media aligns perfectly with Twango," said Twango
co-founder, Jim Laurel. "It''s really exciting to imagine what we can achieve
by combining our social media experience with the resources of a company that
has played such a major role in shaping the mobile landscape. Now, we will have
the resources to deliver on our vision to enable people to capture and enjoy their
personal media on mobile devices, desktop computers and in all the other places
that are important to them." Twango co-founder, Serena Glover, adds "As
a result of this acquisition, we will aggressively build out our team in the Seattle
area, allowing us to deliver a superior global media sharing service." In
2006, Nokia sold over 140 million connected cameras, and its devices are rapidly
becoming
the world''s primary source of images and videos. Nokia offers people new media
sharing experiences, such as combining GPS-based location information with photos
and videos.
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