Moto X smartphone ads highlight customisable design

04 Jul 2013

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In a sign that the new Moto X smartphone was just around the corner, the Google owned mobile device company would be soon launching its first ad campaign for the much talked about phone.

According to AdAge, Motorola would run a full page ad in US newspapers The New York Times, USA Today, The Wall Street Journal and Washington Post, today coinciding with the American independence day on 4 July.

The ad would be focused on how the Moto X phone would be designed, engineered and assembled in the US, pitching up the nationalist spirit, at a time when most mobile and computing devices were assembled in overseas production facilities in China, Vietnam and other countries.

In an interesting twist, going by previous rumours, the ad also mentions that the Moto X would be the first phone that consumers would be able to design themselves. The ad ends with the tagline 'Designed by You. Assembled in the USA'. It also features the new Motorola logo which was revealed a few days back.

However, there is no mention in the ad as to what all elements of the phone would be customisable. The ad also does not carry an image or even a small glimpse of the phone.

Ever since Google bought Motorola almost two years ago, there has been much speculation as to what the companies' first jointly developed smartphone would look like. People would now soon come to know with the upcoming ad campaign.

The ad would seek to play on the patriotic sentiment, touting "the first smartphone designed, engineered and assembled in the USA."

"The first smartphone that you can design yourself," the ad states. "Because today you should have the freedom to design the things in your life to be as unique as you are."

According to unconfirmed reports the Moto X would be a fully customised phone - ie, one users could effectively "design" much the way one could customise a PC when one ordered it online.

Yet exactly what it meant was anybody's guess. According to earlier, rumors, consumers would be able to choose which carrier the phone would use, as also as its colour, storage size, app mix, and other features.

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